International Footwear Puma's Global Market Development Strategy
Has been established for 60 years of international sporting goods brand Puma
, is the second Nike, Adidas, after the world's largest athletic footwear, apparel and sporting goods manufacturer. However, 60 years is not all plain sailing, which has faced near-collapse of the life and death. Puma is all up and down a clear business strategy so that it turned the corner, so that enterprise development track.
Regards the market development with the global angle of view
As an international sporting goods company Puma from a global perspective on market development as the guiding ideology, the successful implementation of the global market strategies.
To truly implement the intent of this strategy, the company CEO to set an example first. Puma CEO and Chairman Jochen Zeitz said in an interview: "As a global CEO,
nike air max must have an open mind and a good education, we need to use every opportunity to understand the customs of different countries to better expand their horizons to adapt to diverse cultural backgrounds and improve their own practices. so that when the opportunity arises, you can catch it. "
Puma partners around through the power of integration to make itself more international. As in different markets, expanding the depth not the same, the challenges are not the same, so in some areas of the Puma will also take on the strategic thinking of ways to make the appropriate adjustments to better adapt to the local.
At present, the Chinese market in the Puma has a significant global market position, Puma has made this specific development goals: the development of sales outlets from 700 to 1,200 by 2008 to more than 1600 years of development;
air max 90 growth in 2006 reached 100%, 50% in 2007, is expected to reach 40% in 2008; 3 years to achieve stable international sports top three in the Chinese market. Jochen Zeitz, said: "We will continue to increase investment in the Chinese market in order to seize market opportunities in China's rare."
In fact, China is also under a lot of international counterparts, but often not their own, which in the end the problem here? Jochen Zeitz said: "The success of an enterprise, the experience does not mean it will certainly be another Share and success of an enterprise. In fact, not have the same international road. to be successful, still need to spend a lot of time and investment, have the ability to comprehend. "
Product and channel multibarreled uneven under
Since 1993, the young tiger horse has obtained the considerable development, to the connotation, the product research and development and the channel development idea carried on locates has played the influential role.
The young tiger horse treats as the sports one kind of life manner, implements "the movement life" throughout the idea, the movement, the leisure and the fashionable element integrates,
air max 2009 and has inherited many traditional elements, forms finally take the tradition, the sports, the scientific innovation and the brand-new design as the foundation idea.
In the product aspect, take "the movement life" as the objective, the sports, the life tidal current and the fashionable element integrates in the product line. At present, besides soccer sports thing, runway thing, core product lines and so on losing weight movement thing, but also has developed the golf series, the motorcycle series, the swim suit series, the yachting series, the urban vigor series and so on new product line. In the product mix, has formed the footwear, the accessories three broad headings, in 2006 they account for the young tiger horse company total sales volume separately 59.9%, 33.6%, 6.5%.
by: pickreplica
Weight Loss Pills For Women by:Elbert Buck Searching For Quotes Online Family tour package All Over Egypt (10 Nights / 11 Days) San Francisco 49ers Tickets : Later Selections Included Back Chris Culliver In The Third Round Maplestory First Job Training Gluten Free Diet Plan Break The Shackles Of Canadian Working Capital Financing Challenges Proven Methods To Finance Find Weight Loss Success With Meal Replacement Diets Information About 2011 Income Tax Brackets Bind With Your Real Enjoy With Rose Gold Wedding Rings The Best Nile River Cruise Holidays From Aswan To Luxor With Ms Shehrazad Do You Possess Flood Insurance Plans? Inheritance Tax Can Certainly Be Costly But You Can Easily Reduce The Cost With These Useful Hints