Insurance Agency Prospect Lists And Insurance Agent Leads – Need A Tune Up?
Insurance Agency Prospect Lists And Insurance Agent Leads Need A Tune Up
?What's the difference between an insurance agency list source and an insurance agency lead source? List sources are used as a mechanism to contact prospects, deliver a message, qualify the prospect and move into the agency lead funnel. Lead sources, at least theoretically, take care of the first two criteria, providing the contact and at a minimum, delivering a general message. Insurance agents must in both cases then qualify the prospect and subsequently move the insurance agency lead into the lead funnel. A better prospect list or lead source should ultimately yield a better insurance agent pipeline.
Let's start with insurance agency web leads. There are many insurance lead companies, aggregators, and portals which sell leads under a vast array of plans. Prices range dramatically, from less than a dollar to more than $50, predicated on the type of lead and the number of agents which receive the lead. For example, a life insurance lead which will be sold to many agents is much less expensive than a health insurance lead which is sold to far fewer agents. In most cases, these insurance agency web leads are sold on a non-exclusive basis, requiring the insurance agents to rapidly deliver their value proposition in an attempt to win over this prospect from a multitude of other agents.
Another form of insurance agent leads comes from those derived on an exclusive basis from internal agency resources or from an outsourced insurance marketing agency relationship. In these cases, dedicated outbound and inbound insurance agent marketing programs drive leads into the pipeline. These programs are typically higher cost, but result in leads that are completely exclusive to the agent and agency, offering an opportunity to deliver the value proposition in a much less competitive venue.
Insurance agency list sources are a completely different animal than insurance agency lead providers. Prospect lists range the gambit from providers who actually source the information to those who merely resell or broker the information. No two lists are alike and some can be truly problematic. If an insurance agent wants emails included with the demographic information, costs can increase dramatically, and procuring quality emails can prove challenging. Even then, if high quality emails are purchased, there is an array of challenges which awaits agent and agency with the CAN-SPAM laws now in place. It's fine for agents to call on these contacts directly, but be careful using your list for email marketing, even if you have purchased an insurance agency web marketing platform or use an eMarketing engine. Remember, if someone hands you a fistful of wrenches, it doesn't mean you should open your hood and tune up your car.
There are several important tips for insurance agents considering a list source or procuring web leads.
Choose your list or lead source wisely. Start with a sample (perhaps even a fee sample) before making large scale purchases.
Be selective when downloading lists and choose the best contact information fields for your prospecting. Lists often include fields like tertiary SIC codes and credit rating. There are often useless and create data clutter.
Create a list of ideal qualities and attributes for your ideal prospect, then target this profile specifically.
Differentiate commercial line leads and personal line leads. If emails are involved, make sure your commercial emails are not contaminated with personal emails.
High quality insurance agent pipelines begin with high a quality prospect database. This list needs to be carefully culled to help agents guarantee they are working within a profile that yields the highest possible close ratio. And when it comes to using your list for eMarketing, either get some good advice or read up on current articles on the subject. A sure fire way to get in CAN-SPAM trouble is to buy a list of 10,000 prospects and "blast" out an unsolicited email. Regardless of the quality of your list, poor execution in this area will cause your insurance agency marketing engine to break down. If your agency intends to utilize your prospect list for email marketing, a good suggestion is to have an "eMarketing mechanic" tune up your engine before you start it up, ensuring your marketing vehicle will not break down. Cleaning Made Easy With The Shark Cordless Vacuum Hair Style Online Income Through Online Works Stress of Debt Settlement A list of five ways to insure my motorhome and find cheaper motorhome insurance Finding Your Ideal Custom Wedding Invitations Watch St. Louis Blues vs Boston Bruins NHL Online Live Free Freshwater Fish Tank Design Ideas: The Biotope Aquarium Colorful Festivals of Bahamas Photographer Wedding Packages Leeds What Should It Include Cheap Luxury Holidays For You And Your Family Work Traumatic Brain Injury: Attorney Advice On Getting Vital Treatment Libido Enhancers - How They Help Women Suffering From Low Libido