How to be a sustainable or green shopper on a budget
How to be a sustainable or green shopper on a budget
So you recognise that the environmental issues that we are facing in the 21st century are a real and genuine threat to our planet and the future generations that it will be the life source to? You recognise that the high levels of C02 that we are releasing on a daily basis is doing hard to our planets fragile natural defence against the sunlight and that global warming threatens to forever change the climate on earth. Or maybe you recognise that the rate of technological innovation is rapid in the sustainable market and you recognise that many of these new technologies are more efficient? Whatever your motivation for shopping green, I'm sure you will agree that it is more challenging to shop sustainably online then it should be.
Online shopping has been one of the great booms of the 21st century. Britain's now spend over 20 billion a year online, and some forecasts are optimistic enough to predict that on and offline shopping may be all but equal in terms of yearly spend, by as soon as 2013. Online shopping has brought more choice, greater ease and far lower prices. It lets us shop 24 hours per day from the comfort of our own homes. It lets us purchase from all around the globe with just a few simple clicks of a mouse. Websites like Shopow.com let us compare many merchants simultaneously in order to ensure we get the best deal online. New innovations from companies like Shopow.com even allow us to shop socially online, by consulting vast online communities of likeminded shoppers. This is all great, but green and sustainable items have been somewhat lost in all of this.
Search giants like Google work on complicated algorithms, which look at factors like the number of websites linking to the site in question, the amount of substantial unique content on the host site and around 200 other factors which all affect where that website places on the search listings. Page one is golden, page two is forgotten as the saying goes. It is tough enough for any online shop to build up a big presence online, as they are not a natural attraction for links (funny videos, social networks and other such sites fare far better in this regard) and shops generally repeat manufacturers descriptions, meaning unique content isn't as high as on other sites. Normal online shops have been around much longer than most green' shops however and have therefore built up a better ranking online, meaning they come up ahead of green shops even when you use search terms that indicate you are looking to shop sustainably.
Shopow is combating this issue by making the first thorough and complete implementation of a green' section in to a shopping comparison website. The shopping search engine has developed an innovative algorithm in conjunction with prominent members of the sustainable market and offers a dedicated section on the website. On sites like Shopow www.shopow.com - there are no complex algorithms like that found on Google, instead their algorithms look purely at price and relevancy. Therefore smaller shops, including green ones, get to fight for your custom on a level playing field with the bigger online stores, such as Amazon.
So therefore, if you are looking to be more sustainable when you shop online, then sites like Shopow are the obvious answer. It is time online shopping made green shopping a little bit easier, and a lot more fair. Finally it seems that a major website is taking these issues seriously, and for that we should all be grateful.
http://www.articlesbase.com/online-education-articles/how-to-be-a-sustainable-or-green-shopper-on-a-budget-3593224.html
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