How to Design a Temporary Tattoo
Immortalise your designs ..
Immortalise your designs ... at least for five days!
Tattoos can either be very hot ... or very not! Sometimes the same tattoo is seen at both ends of the spectrum by different people. Temporary tattoo design is definitely an art unto itself - more detailed and intricate than logo design, but far less intricate than designing a real tattoo, which is usually far larger. Whether you are looking to promote a business, get a public service message out there, get publicity for a sporting event or build buzz around a topic, a nicely designed temporary tattoo is a fabulous platform. Today we check out how to design a temporary tattoo for your message that sits firmly at the 'hot' end of the spectrum!
Decide on your strategy
Your design for a temporary tattoo should aim to 'do' something ... for the people wearing it, as well as for your company! Think about which of the following temporary tattoo aims will work well with your current branding:
Being decorative
Being humorous
Helping the wearer express themselves
Think beyond clipart
Printing technology and techniques is now light years ahead of where it was 20 years ago, when temporary tattoos were just starting to become available. Now it is possible to get photographic quality, high resolution temporary tattoos that will stay looking great for up to 6 days.
Try not to have photographs dominating your design, it will be difficult to make sense of once on skin. However, you should certainly not limit yourself to the clipart-style temporary tattoos that are available off-the-shelf, if you're taking the trouble to design your own. Your temporary tattoo should be identifiable from a couple of metres away, to provide an ideal level of branding.
Pop your logo in
While I wouldn't recommend making your logo the focus of your temporary tattoo design, you will want to include it. Logos are especially important for branding on kids tattoos - most kids can recognize the golden arches of McDonalds for several years before they can read, and the same is possible for your logo!
Once you have a basic idea down, pop your logo in. You'll want to make sure the colours of the rest of your temporary tattoo work well with the logo, and that it isn't just stuck off the side ... where scissors can cut it off altogether!
Borrow a design!
While I wouldn't recommend straight-out copying of somebody else's design for your temporary tattoos, even the top designers don't just 'come up' with designs all by themselves. They have simply become skilled at seeking inspiration in other media, and refining it for their own use.
Temporary tattoos are most similar to t-shirts in the prominence and number of design elements. Have a look around at t-shirt designs on the internet - they usually contain just the right proportions of words and pictures to fit on a temporary tattoo.
You can also check out simpler real tattoos as inspiration for your temporary tattoo designs - if you aren't sure whether they'll translate well to your own product, your temporary tattoo manufacturer and printer can usually provide some pointers.
Don't forget that if you really feel stuck, most good temporary tattoo manufacturers will also provide some design ideas for the perfect temp tatt!
How to Design a Temporary Tattoo
By: Mia Cusack
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