How To Take Your Print Store Online
One industry that can balance both over the counter traffic and online sales is the neighborhood printer
. The appetite for a brick and mortar printer will likely never go away, yet more than other service providers, printers can also increase workflow from a national customer base by setting up a print shop online.Here are easy steps that 98% of printers fail to do when they offer their products and services online. By following these steps, you will be in good company, as the nations most successful printers follow these best practices. Using this foundation, you can establish your online store for optimal online traffic.
First, establish email communication with your in store customers. If you do not already have their email addresses, time to get them. Call them if necessary. Then you can develop email offers and promotions that they will find hard to refuse. This is a great way to keep from losing them to another online print provider. It also allows them to create their profile, which you can use for future promotions and offers.
If you create a new online store for print orders, be sure to link your new site to existing, established websites. Your existing website is already indexed by the search engines. Linking them together will boost the searchability of both websites. Be sure to place a prominent widget on your current site, so browsers will know about your online services.
Use the built in SEO tools in order to make the most of your web to print site. Many printers fail to fill in the metadata, which tells the search engines the content of your site. Populate the fields that ask for your title, your keywords, and your meta description. This simple step will put you in the lead over printers who ignore the SEO tools. If your online print site does not have SEO tools, seriously consider switching to one that does.
Create new print design templates for your online print shop. Buyers will often choose a print provider based on creative, fresh customizable templates. Your online design studio should come with a built in template library, but adding an exclusive design line will set you apart, and keep customers re engaging to see new products.
Refresh your storefront regularly, and update your offer before it loses its effectiveness. Your online print store is a live environment, so refresh often to keep your customers interested. Successful online print providers constantly try to show their visitors new reasons to purchase.
For more information on using SEO tools, creating print templates and changing your print store online, stay tuned to the How To Tools for Printers located at PrintSites.com. Check the bottom navigation for the link to this valuable page for all printers.
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