How To Make Money Online - Give People A Great Reason Why They Should Join Your List & They Will Joi
What I'll cover here are several reasons why someone would be happy to give you their email address and join your 'opt in' mailing list
. In Internet Marketing Jargon this is known as the 'Ethical Bribe'. Whereby you bribe people to give you their contact information in return for a free gift of high perceived value.The value in you creating a good ethical bribe is simply enormous when it comes to how to make money online. For example traditional marketing is all about getting someone to your site, so to not capture their contact email address is just plain madness.
By you capturing their email address and nothing else then you have their permission to go back to them whenever you want to so that you can try to sell them something else. This is the same as not needing to have your shop open during normal hours because now you can turn on the demand for your service or product whenever you want to.
One of the all time best bribes is the Special Report or a FREE report. This is a product where you simply could take one to two chapters from your book, or possibly even a summary on some researching you did into a chosen subject. You then simply compile your notes into a Special Report, add a few royalty free images and viola you have your Special Report. Then you have to come up with a very good reason why your prospective customer would see it as a benefit to their life to have a copy of your report. i.e. this will be of benefit to your life because of...
Another great one is to do the same thing with the same info but this time to offer it in a head and shoulders video, or in a Power Point 'Camtasia' screen video. This is the way the web is currently heading towards video and audio products, but in a recent test I did, I found the Special Report out performed the same report on video by over 100%. So do not let your own choices be a guide, always test what your market wants.
You can also give away other bribes like free ebooks which you didn't create. I.e. you've found them online. Or you could lay out a few dollars and buy a or some 'PLR' products which give you resale rights to just give them away! What this means is you can just give away someone else's product as your free gift. This is not my preferred option, I have found these ok, however, I prefer to create my own content for my niche.
One example of a quick FREE Guide is, let's say I was building a mailing list for people interested in renting a holiday villa. Then I could create an ethical bribe that said, The Very Best Top 10 Restaurants in ABC location as recommended by local people. If you would like my Free Guide into these best, locally approved restaurants then simply enter your email address below for instant access.
Always make sure you give the very best content on your ethical bribe as this is the content that someone is assessing whether or not they should join your site, or buy your products. So get your good stuff out for Free and then you will create a fan from the start.
This of course does not mean your other content can be poor. Very far from it, that has to be great content too. However, if you want to know how to make money online then you want to have raving fans, and they come from your very best stuff. So when you do something really good then simply get it to as many people as you possibly can so that they can rave about you. Your goal is to have them thinking, "Hey this is really great stuff, and if he's giving all this away free then just how good must the paid stuff be?
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