How To Increase Buyer Interest
Selling things online these days is tough, to say the least
. There are so many offers out there people are starting to get immune from them. If you've got a legitimate product, it's hard to tell it from all the scam products that are out there. However, it's your job as a marketer to not only get your product in front of as many potential buyers as possible, but convince them of your product's value. In this article, you are going to learn how to do that.The first thing you'll need is traffic. While it's not the main scope of this article, traffic is vitally important. Without it, even the best converting sales page on the planet won't do you any good. Proper SEO, ranking highly in the search engines, social media, and paid traffic sources are all good ways to get people to your site. Just figure out which was is the most cost effective, and get going.
Once a visitor is on your site, you've got about three seconds to hook them. That means you need a headline that is catchy, informative, and creates a desire in them to learn more. This can be tough, so take your time. Many people have found that a good headline can account for the majority of your sales. If you are going to test anything on your sales page, it's got to be the headline.
The most common model of a sales page is to solve a problem. So first, you've got to pace the problem. This lets the reader know that you know what you're talking about. Then amplify the problem. Take the emotions they are feeling due to the problem and crank them up a bit.
Now they are really ready for a solution, present your product and service as the answer to their problems. Explain why your product is better than all the others out there. A good way is by showing testimonials. If you are just getting started, and don't have any testimonials, offer a very generous money back guarantee.
Either let them keep the product, or do the work for free. If they are satisfied, they'll be happy to pay. Also giving away products as "review copies" is a great way to get some killer testimonials. All you need is three or four, and that's enough to get you started.
So there you have it. Set up the problem, amplify it, and show that you are the best solution in town. If you do this, you'll make money. It's that simple.
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