How To Grow Your Dental Practice Using Paris Hilton!
She's at it again. BUSTED! This time old' Paris got caught in Las Vegas carting around some a pocketful of fluffy Cocaine.
Goodness gracious... isn't Paris Hilton ever going to learn?
My guess is "no"... but only more time will tell!
So, what's any of Paris' shenanigans got to do with your dental marketing? And how in the world can she help YOU grow the profits in your dental practice?
Keep reading... here's a little secret...
The Public Is FASCINATED With Celebrities!
And we especially like our celebrities to be...
...in trouble!
...or getting arrested!
...or caught with a few white rocks in their pockets!
Point is, we are all "peeping toms" when it comes to celebrities. And that is a perfect opportunity for you to market your dental practice. Here's how:
Let's say... since you are a sharp dentist... you know that Cocaine (when snorted continuously) can damage the enamel on teeth.
And over time... this can lead to major oral problems! So you write up a quick 4 page report titled, "The 4 Reasons Why Paris Hilton's Teeth Are In BIG Trouble!"
And you send out a press release to launch your Free Report. That's because you want to "tie in" to the Paris Hilton Vegas Coke Scandal... to promote your dental practice.
So the title of your press release could say:
New Free Report By Miami's Top Dentist Reveals...
"The 4 Reasons Why Paris Hilton's Teeth Are In Big Trouble... And... How To Make 100% Certain This NEVER Happens To Your Teeth!"
Do you see how easy that is? And all you do is fax your press release out to your local newspapers and radio stations... as a test.
If it works (and you get a call for an interview) then--- shaazam! You've got yourself some FREE marketing for your dental practice. And you can then role your campaign out on a national level.
If you don't get calls from reporters... then you tweak your headline. And try again.
The point I'm trying to make is to "stay on your toes" when celebrity scandals hit the press. And come up with ways to use them, to market your dental practice!
How To Grow Your Dental Practice Using Paris Hilton!
By: Wes Murph
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