How Some Companies Employ Online Reputation Management
For those of you who are not aware, Online Reputation Management is the process of a company protecting their reputation and brand on the Internet
. Example of this would be Bank of America who ended up buying some domains that have their CEOs name incited them and contain words like blow, scam, fraud and suck. Bank of America didn't buy these domains just for the fun of buying them, they were purchased because they had no choice. I love you guys have heard of Julian Assange but he happens to be the founder of wikileaks. In December of 2010, he mentioned that he had some information that could take down a bank or two to put in his own words. Nobody was sure exactly which bank or banks he was speaking about, but a lot of speculation out there pointed to the fact that it was Bank of America.Nobody at this point was sure whether Bank of America are Brian Moynihan did something they weren't supposed to, or whether it was just Julian Assange trying to stir up a storm in a teacup. Whichever way you might argue, Bank of America and every other business from a small mom-and-pop pizza shop in a small town in Georgia need to take steps to protect their image in their brand online. Although it's a different process, protecting your brand online is very similar to protecting in the real world. One of the things he could do to protect your reputation online is purchase the domains for every negative keywords running your company, let's say the name your company is a hypothetical example was Mike's shoes. So you would own the domain Mikesshoes dot com. This means you'd also want to get the domains Mikesshoesscam.com and Mikesshoessuck.com.
The reason you want these domains is because you don't want anyone else to own them that might have a grudge against you or your business. Not 99% of the people out there wouldn't do anything like this, but as we all know the Internet has a very small percentage of real rotten apples out there that seem to have nothing better to do than to cause harm to other businesses more than likely because they don't have a successful business themselves and doing this to other people is the only way they can get any satisfaction. However getting these domains is just the first step you can take in maximizing your Online Reputation Management, as there are quite a few other things you should do.
The next step in reputation management is to visit Google alerts and putting alert in for the name of your business. This way you will receive a Google alert for any page that is cached in the Google search engine but the naming your company, just make sure you put the name your company in quotes so you'll only be notified by Google when people are writing about your company on the Internet. Once you find out what people are saying you have a chance to defend yourself but if you'll put in a Google alert how are you going to know who's saying what about your company on the Internet? In some cases some is talking bad about your company you can politely confront them and ask them what beef they have with your company. Sometimes it's easier to catch a fly with honey rather than with vinegar.
You can politely ask them to remove the negative listing about your business and see if they'll just do it. Sometimes these complaints are filed by honest customers who feel they've been wronged. You can find these on a forum, or a complaint site such as scam dotcom or ripoffreport dot com. Both of these sites give you a chance to reply back to these complaints and defend yourself as the owner of the company. Sometimes a good rebuttal will make sense to a lot of people visiting that page so your business will not be damaged as much. You have to understand that you cannot control the negative things that people say about you because everybody has a right to their opinion. But luckily, there are some great techniques you can employ that will kind of push their complaints on the back burner so to speak so very few people see them and they won't do much to hurt your business.
One of the things he could do to increase your online repetition management, is to simply outrank everybody that's saying bad things about you. In order to do this though, you'll have to understand the process of ranking on longtail keywords and you have to get more back links to your pages and their pages. However your average small business owner doesn't understand this process so it only makes more sense to hire a company that can do this for you. The more your company is in the media limelight and the more media attention it receives, the more chances it has of having people say bad things about it. But the good news is if your company's very popular like this, there should be even more people saying good things and everybody understands that popular companies are to have haters no matter what so really it's all a wash.
The key to is to approach every single person has something bad to say and see if you can make it right with them and see if they'll voluntarily pulled down the back comments are confident they said about you. In some cases its actual slander, you can make them pull it off in most cases by simply sending out a cease-and-desist letter threatening them with a lawsuit if your content isn't pulled down immediately. And you have to understand is a company owner that it can be hard for any SEO company to run an online reputation management campaign for your business if you're not running a clean operation in the first place.
Reputation management is only for fixing and polishing up a small percentage of haters that post garbage everywhere they go. But if your operation is sloppy in the first place, and you have a bunch angry customers then nobody can really help you you have to clean your business up first. But if you just got a few bad apples or vindictive fruitcakes out there posting that stuff about your business, reputation management company can definitely help push these types of sites way back in the search listings so very few people if any will ever see them.
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