Fresh Weeknd merch you haven’t seen
The thing about The Weeknd’s merch? Everyone knows the obvious stuff — the black XO hoodie, the red “After Hours” tee, the varsity jacket grails. But dig a little deeper, and there’s a whole underworld of pieces that most fans either missed, never knew existed, or slept on completely.And honestly? That’s where the gold is. The stuff that makes people ask, “Wait… where’d you get that?”
If you’re tired of rocking the same merch as every other XO fan in the pit, here’s the edit you need — the fresh, low-key, sometimes borderline impossible-to-find pieces that take your fit from “concert ready” to “streetwear sniper.”
The Dawn FM Knit Sweater
Yeah, a knit sweater. Not exactly what comes to mind when you think The Weeknd merch, right? This shopweekndmerch.com one came out quietly during the “Dawn FM” run, a soft black crew with a minimalist Dawn FM logo stitched in white and tiny blue accents.
The vibe? Think retro radio station merch mixed with ‘90s minimalist design. Pair it with wide-leg trousers and loafers if you’re going for that elevated Abel energy, or throw it over cargos and New Balance 990s to keep it street.
XO Workwear Jacket (Roots Canada Drop)
Roots and The Weeknd linked up a few years back, and while most people remember the heavy sweats from that collab, the real sleeper was the black canvas workwear jacket.
It’s got subtle XO branding on the chest, chunky metal zips, and that heavyweight feel you usually only get from Carhartt. Wear it hard, let it fade, and you’ll have a piece that looks better with age.
The “House of Balloons” 10th Anniversary Tee
This one dropped online for like five minutes and was gone. Black heavyweight tee, grayscale photo print from the original House of Balloons era, and a subtle “10” on the sleeve.
It’s one of those pieces that isn’t loud, but if someone recognizes it, you instantly know they’ve been with Abel since day one. Bonus: it styles just like a vintage band tee.
XO Leather Belt Bag
Not your touristy nylon crossbody, we’re talking full-grain black leather, silver hardware, and the XO logo embossed instead of printed. Came out during a limited online merch capsule and barely got promoted.
It’s compact, but still holds your essentials. Perfect for summer fits where you don’t wanna carry a jacket with pockets. Looks killer with a plain white tee, black jeans, and Chelsea boots, very Abel 2016 energy.
Dawn FM Glow-in-the-Dark Long Sleeve
This piece was one of those “blink and you missed it” items in the Dawn FM webstore. At first glance, it’s a simple black long-sleeve shirt with blue and white print. But under UV light or in the dark? The graphics glow.
It’s got that rave/underground club feel, which makes sense for the Dawn FM era. Rock it to a night out, and it’ll light up the room.
XO x BAPE Shark Hoodie (Alternate Colorway)
Everybody saw the black camo XO x BAPE Shark hoodie. But the real deep cut? The gray/white camo alternate that dropped in Japan only.
It’s cleaner, easier to style, and way less played out than the black version. If you can get your hands on one (good luck, Grailed is your best bet), it’s basically a flex piece that only real collectors will clock.
The Starboy Satin Tour Jacket
Not to be confused with the varsity. This was a lightweight satin bomber that came out during the Starboy World Tour — black with embroidered red lightning bolts on the sleeves and a huge “Starboy” script on the back.
Because it’s satin, it’s got that glossy finish, so it hits different under lights. Perfect for spring, it fits with light denim and a white tee.
Dawn FM Cassette Player Tote
This might be the most niche piece on the list. It’s a heavy canvas tote with a retro cassette player print, part of the limited Dawn FM accessories drop. No one’s out here styling it like it’s Louis Vuitton, but imagine pulling up to a coffee shop with that slung over your shoulder. Subtle flex.
XO Beanie with Metal Tag
Most XO beanies are printed or embroidered, but this one has a small, brushed-metal XO plate stitched to the fold. Minimal, industrial, and way cleaner than a big logo.
Works best with a winter fit oversized coat, scarf, and maybe some 990v6s to keep it grounded.
10. “Kiss Land” Anniversary Hoodie
Super rare. Dropped in a small restock when Abel celebrated Kiss Land’s anniversary. Black with the neon green “Kiss Land” font and Japanese characters on the sleeves. Feels like something you’d find in Harajuku back in 2014.
Not for resale, these rookie prices are already getting silly.
Why These Pieces Matter More Than the Common Drops
Mainstream merch gets the attention, but deep-cut merch is where you separate casual fans from true collectors. These pieces tell a different story; they’re tied to specific eras, limited runs, or collabs that didn’t get mainstream hype.
Wearing them doesn’t just make you look like you have style; it makes you look like you were there for the moment. And in streetwear, that is the real flex.
How to Hunt for Rare XO Merch Without Getting Burned
Watch Abel’s webstore like a hawk — the best pieces drop quietly and don’t get a big marketing push.
Hit resale early, prices skyrocket within weeks.
Know your details: XO tags, stitching quality, fabric weight. The fakes are getting better, but you can always spot them if you know what to look for.
Follow the collectors — certain fans on IG are archivists for XO. They’ll post every drop, even the low-key ones.
Styling Rare Merch Without Overdoing It
The temptation with rare merch is to make it the whole outfit. Resist that. Let it be the accent in a clean fit.
XO workwear jacket + plain hoodie + baggy chinos.
Dawn FM glow long sleeve + leather pants + black Converse.
XO beanie + oversized wool coat + layered sweats.
The rarer the piece, the less you need to do around it.
Final Take: The Real XO Heads Know
Anyone can cop the standard tour tee. But the real XO heads? They’re hunting the Dawn FM knit or the Japan-only BAPE hoodie. They know these pieces aren’t just merch, they’re wearable artifacts of an era, little pieces of Abel’s world that you can carry with you.
If you’ve been sticking to the basics, maybe it’s time to level up. Next time you pull up in a fresh XO piece no one’s seen before, just wait for the reactions. That “where’d you get that?” moment? Feels better than a resale W.
Explore new arrivals from The Weeknd shop, including exclusive The Weeknd hoodies and fan-favorite a
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