Foreign trade: right time to enhance the value of Chinese brands - 10 gigabit server adapter
2009 China Exhibition and brand promotion will be the 106th Canton Fair 10 International
Convention and Exhibition in Las Vegas opened, nearly 200 from China, export-oriented enterprises to participate. Last year, the financial crisis sweeping the globe hit the world trade, Chinese foreign trade enterprises inevitably be affected. In this context, China's brand development for Chinese enterprises to provide a world's largest economy to promote products and consumer opportunities.The exhibitors are mainly parts of China especially in Guangdong and Zhejiang provinces to export-oriented small and medium enterprises, exhibition goods, including light industrial consumer goods and electronic products into two categories. Many participants design new products and higher technology content. The difference is that in previous years, this exhibition in particular highlighted the "China brand" concept. It should be said of the Chinese enterprises with high value-added own brand is now more urgent.
Over the years, because most of its own brand of Chinese enterprises lack of international recognition, China's export manufacturers rely mainly on business customers or OEM OEM OEM business. This business model not only most of the profits flow to foreign goods brand owners, but also enable Chinese enterprises in the industrial chain of low-end, long-term passive in the market. The development of Chinese enterprises to survive, we must change "Weirenzuojia" subordinate position.
From clothing and shoes, hardware and light industry to the household electrical appliances, many industries now have an international brand with a "Made in China" label. This fact shows that Chinese enterprises have processing capabilities with good, now to be focused on the enterprise product development, marketing, the creation of intellectual property rights and trademark rights when.
Came to the United States to participate in this exhibition Zhong Shan, vice minister of Chinese Ministry of Commerce said 10, now more and more Chinese companies more than ever concerned about the quality of products and intellectual property rights, which for enhancing the image of Chinese brands and value-added products great significance.
China's foreign trade enterprises in the performance under the impact of financial crisis, from the other to prove the necessity of having their own brands. Guangdong 100 exhibitors come to source industrial companies have only do OEM business, but 10 years ago began efforts to develop its own brand. Business manager Panzhao Zhao said that with the growing private label business, OEM business, the company's share of the overall declining, which helped the company successfully resisted the financial crisis.
The 20 years of experience in foreign trade manager, said that with China's economic development and people's living standards, labor costs will one day no longer be the advantage of China's foreign trade enterprises with high value-added brands to the survival of companies will essential.
As pointed out by Deputy Minister of Zhongshan, the well-known brand means not only excellent product quality, but also means that technology innovation, design, marketing, etc. is superior to others. An internationally renowned brands, often requires an entire generation or generations of efforts, Chinese companies in these areas have a long way to go. However, the miles begins with one step, right time to enhance the value of Chinese brands.
Foreign trade: right time to enhance the value of Chinese brands - 10 gigabit server adapter
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