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Do graphics used in the site have descriptive
, keyword-rich alternative attributes that are useful for visitors to your site?Search Engine Optimisation
Do text links include targeted keywords that point users to pages within your site?
2. Sponsored listings is used primarily used as their primary search results by Meta search engines.
These listings are referred to as editorial, free, natural, or organic. Conclusion
Search providers hate tactics intended to fool them into awarding high rankings to irrelevant pages. 1. If you take time to Implement the above 20 most fundamental elements of SEO best practices (or at least bulk of them) and avoiding the worst seo practices should provide you with a sound approach to better visibility for your Web site in major search engines
Always link to these pages from your site map to make sure search engines can spider them, and submit workaround pages rather than non-optimized pages.
The following techniques are usually considered spam by major search engines:
3. Does your site have a custom error page?
How Do Search Engines Work?
Directory originate from human edited web directories, such as Look Smart, The Open Directory, and the Yahoo Directory. Website owners and Webmasters came up with a way to add more keywords without sacrificing a site's appearance. What Do Search Engines Look For?
Although search engines won't penalize you for the use of frames, dynamic content and multimedia files, they will have difficulty indexing such pages.
There are many search portals in the market, but only a handful operate crawling search engines.
Does your site employ H1 header tags for prominent content titles?
However, the importance of directory listings has not diminished in obtaining organic engines rankings.
Bulk of Search Engine Optimisation tasks is centered around this. It is extremely important to have a sound knowledge of what search engines don't want in order to succeed in your SEO campaign.
Text in graphics (use ALT tags)
Invisible text are used ( the background and the text are the same colour, so the text is not seen by the visitors). SEO Best Practices to Consider
Does your Web site have a site map with text links?
There are tried and tested SEO tactics that you can use to ensure your site is successfully crawled, indexed, and positioned in the major search engine results pages. Organic search listings are the primary focus for search engine marketers and consultants, but they are not the only focus. Getting in the search index. Google makes most of its money from selling advertisements that are served along with regular search results. Submitting too many pages in one day
Mostly, a search engine will send out a spider, which in term will fetch many documents relevant to the request Yet another element will read and index these obtained documents based on words contained within Each provider will utilize a different and generally unique algorithm to create and present such indices, in such a s way that, in a perfect world, only relevant and meaningfull results in refference to the original request will be presented
Overuse of mirror sites (same sites that point to different URLs)
Multimedia files (Flash, Shockwave, streaming video)
Is the exact same content visible to both users and search engine spiders?
Some major general portals include Google, Yahoo, Excite, Netscape, Lycos, CNET, Microsoft Network. One of the reasons why Google has gained popularity significantly is, that its method tends to optimise the revenue generated per search.
Spider based engines operate an extremely high expense, and expense that most can't afford. Do you use CSS image replacement in graphical navigation on the site?
Search Engine Optimalisation is a sequence of processes of improving web pages and the way they rank on the search programs We generally find 2 types of SEO: On and Off page optimisation On-Page optimisation simply refers to every methods and techniques used to change web page source code, while Off-page optimisation is more focused on external factors such as methods used to get back links into the website. Meta refresh tags
Do you routinely list your site in other trusted, human-reviewed online directories?
Here's a list of files that search engines don't index:
Dynamic content (URLs with "?" in them), except Google, AltaVista, FAST and Inktomi
Though SEO tactics evolve with the technologies used to render Web sites, certain fundamentals remain constant.
Search engines will index workaround pages even if they can't index the rest of a site. Is your site listed in Open Directory?
A search engine is a clever tool that searches documents for specified keywords and gives you a list of matching words While search engine really is quite a general term for the program used, it is used often to describe in place systems such as Excite and Alta Vista. Invisible text and overuse of tiny text
Achieving step 2 successfully is the most difficult. However, most search engines are still unable to index multimedia and dynamic pages, and those that are, don't index all of them. Advertisers are charged per click amount they bid for those terms each time searchers click on those words or terms.
Each spider based engine uses its own unique algorithm, or formula to determine the order of search results.The databases that power organic search results primarily contain pages that are found by web crawling spiders. Some website owners create spam after they have learned which criteria spiders use to rank pages. Spider based results are featured as the primary element of SERPs by most search portals. These systems allow users to look for specific data on the Internet
Before delving into the specifics of SEO, let me first explain what search engines really want.
Some search providers offer paid inclusion and trusted feed programs that guarantee the inclusion of certain pages in the database.
XML
Irrelevant keywords in the title and meta tags
Are the keywords you're targeting relevant to site content?
Frames, dynamic content and Flash intros. This is termed as keyword stuffing. Workaround pages should be optimized just like doorway pages.
Do page titles start with your targeted keywords?
Java applets
Every search portal delivers results from different data sources. What Search Engines Don't Like
For consistency, I will be referring to spider-based listings as organic listing throughout the rest of this article.
Does the site's file names and directory names include targeted keywords?
If your site consists largely of files that search engines don't index, create workaround pages. Do the URLs of your dynamic, database-driven pages look simple and static?
This can be easily be achieved by pointing to the new page from an already indexed page. Search portals have lately reduced their emphasis on directory listings, as quality of organic search results improved.
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