The core of web development is determining the purpose of a website
. A website should not be built for the sake of it. It serves a greater purpose, the main aim of the website is to represent the company online and bring some profit to the company through sales of products and services in the best way possible. Design of the website comes much later.
SEO is an important part of Internet marketing. All websites need SEO which can help rank them higher on the SERP to fulfill their objective of good profits and increase in sales. Hence if you want to develop a website from the SEO point of view it is important to hire a SEO services provider for the job. It is only the SEO Company which can put SEO in web development.
Many times you are baffled with the content placement and the web design. It is better to do both separately. First have a web design template and on the other side prepare the content. Lastly sync them using the right images, layouts and styles. Once the site is ready you have to invite Google to index it.
Google places utmost importance on the content of the site and less on the site appearance because Google cannot see the decorations to a site but reads the content and judges the quality. Content is the most precious jewel of your website to make it look informative and inviting.
Most assume that website designing is easy and can be done if you know Photoshop. Well this is not true. Web designing is the job of an expert with knowledge of W3C guidelines of website design, use of images and flash, video integration, etc. It deals with website accessibility and navigation. If the website is not easy to navigate than it can result in higher people living the site because they cannot find the information needed.