A Successful Insurance Email Marketing Strategy
An agent may have hundreds prospects, or even several past clients in their database
ofinsurance leads, but numbers mean nothing if there isnt any follow-up done with them. Insurance email marketing is one answer to converting more of those valuable insurance leads.
A tested email-marketing concept
The primary objective of any email marketing campaign and the most important insurance sales tip is to add value. Plan a value message before sending the first email or launching an extended campaign. Every email requires a plan of action as well as a final objective. In order to be successful one needs to determine the main points to be covered, the value to be added, and the call to action. This keeps focus on the primary objective of those emails, which is moving the person closer to an insurance sale.
Tips on how to remain focused:
Start with the most important point first
Keep the message simple and reinforce that same simple message all the way to a call to action
A salesperson has to capture and hold the attention of their audience right to the point of getting them to take the next step
Take a personal approach by always calling them by name
Getting the attention of the insurance lead can be as simple as giving it a personal touch. While this sounds simple, it may be all that is needed to gain trust and make them feel like there is a genuine concern about their personal insurance needs.
As for the recipients actions, include a call to action in every email sent out. This can be done with clear and precise directions, such as Click Here links. Make sure they have access to the link by including it in the beginning of the email and the end, but dont overdo it.
Consistent, easily identified emails are a plus
Another common mistake that many marketers make with email marketing is to send HTML-only email to insurance leads. Many people have HTML disabled or their email systemsuppressesthe graphics on emails. Always include a text-only option to serve these people and help prevent messages from being confusing or even looking like spam.
Adding a consistent template or format to emails can be a great way to present a professional and branded presentation to those
insurance leads.
This is an important insurance sales tip because inconsistency is a sales killer. Customers can become confused, mistrust the strange looking email, or mark messages as spam because they look unfamiliar to them. Letting them know right off who the email is from each time will help build up that much-needed trust.
Email marketing is a great sales tool for converting insurance leads into insurance policies. Review and follow these suggestions, and perhaps buy a fewfresh insurance leadsto try out these new sales tips.
by: Larry Neilson
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