5 Membership Site Tips To Get Your Members To Stay For Good
If you have a membership site rolling, or are in the process of setting one up
, there is one important thing that you must keep in mind that many overlook. That is attrition. This is the amount of members that no longer want to be members and unsubscribe.There is a lot of information available about promoting a membership site and finding new clients. This is all very good in itself, but if you are losing them at the same rate you are finding them, it will do you absolutely no good.
You have to balance the keeping of members with the finding of new ones. Once this has been put in place and maintained, you will be sitting on a gold mine. Start losing members at a rapid pace and you might as well just close up shop.
Here are a few tips to help keep your members happy, so they would never consider not being a part of your membership site.
Membership Site Tip # 1: Offer Great Value.
This goes without saying. Members will leave if they are not getting new and exciting information, and you need to feed this to them regularly.
On top of that, you need to give them exactly what they are looking for. Give them the content, make sure it is what they want, and you will have happy clients. Happy clients stay on board, and can remain members for many years.
Membership Site Tip # 2: Hold Regular Surveys.
Never try to guess what your customers are thinking. They all want to tell you what they think about your membership site, you just need to ask. People just love to give their opinion; and if you send them an email with a question or two, you will get responses to your questions.
A good question to ask would be, "What is missing in this site that you would like to see added?" Another good question is "What can we do to make this site better for our members?"
You may be surprised to find that there is a common thread that runs through the responses, even though there are different wordings. Try to find the overall general feeling of your members, their wants and their needs, and you will be set to satisfy them and keep them as long-term members.
Membership Site Tip # 3: Stay One Step Ahead Of Your Customers.
Look at any trends in your niche and address them when they are burning hot. Some markets change so fast it is hard to keep up with them, so you will have to do research regularly to make sure you know what your customers will want before they do.
One thing you can do is go to Google Trends and see what is happening in your niche. All the latest information is there at your fingertips.
Another thing you can do is get news updates from Yahoo or Google news on your niche. You will have reports not only on any new happenings, but also future events and upcoming releases that may indicate trends in the field. Monitor the niche and stay one step ahead.
Membership Site Tip # 4: Hold A Contest.
Show your members that you love to give things away for free. Give them a reason to come back to the site, and check to see who the winner was. Schedule the draw date for a few days after the membership renewal date so that members wouldnt even think of dropping out. They want to win the contest!
A contest makes your site interactive and alive. It asks for voluntary contribution from your members, and makes them think highly of you. Do not underestimate the power of a contest.
Membership Site Tip # 5: Keep In Communication But Not Too Much!
This will need to be tested. Some people need more emails from you than others, and will appreciate your communication. Some dont like the constant influx of emails, so it will be a bit of a juggling act to try to get your emails going out at an appropriate rate.
Maintaining your members will make your site grow just by word of mouth. Some of your members may belong to forums in the niche and recommend your site to others. They may also have friends that they send to your site.
Sometimes a very influential person in the field can join your membership site and expand it like crazy. Youll never know what kind of inside track your members may have with others in the niche, so treat everyone like gold and you will see it back.
Maintain your members while you are expanding. Take the time to reorganize your schedule so that you are placing the appropriate amount of time servicing your members as you are expanding your customer base. Take the time to listen to their needs, and be flexible with your site.
A membership site can be the biggest payoff on the Internet, if you treat your members right and listen to the crucial things they have to say.
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