10 Tips To Turbo-Charge Your Article Marketing Campaign by:Michael Cheney
Everyday, articles are read, republished and syndicated because of its informational content. Articles are not only meant to supply information. It is also one way of developing credibility and building visibility. And of course, articles are a great way to market your online business.
Now, if your primary purpose is to market your business using articles, then you may want to check out these tips to better enhance the marketing capability of your articles.
1. Great Headlines.
An effective headline is what compels people to read more about the article. This is your hook. Headlines can make or break your article. It can either drive them away or grab their attention enough to read the whole length of your article.
2. Article Content.
Quality content. That's the secret. Your articles are meant to catch the attention and hold the attention of people surfing the internet. And good contents can do this. Think quality before quantity.
3. Avoid duplicate contents.
Search engines does not like duplicate contents. This goes the same with your readers. People will always remember. The result? Your credibility on the line, not to mention your business might be up for penalty and your reputation will be ruined.
Variety matters in article marketing. Even if you only one niche, you can always find other aspects of it to write about. There are always some new angles you can work on and develop into an article. Just use your imagination and be creative.
6. Using keywords.
It is fine to put some keywords in your articles. Those keywords will make it easy for Google to spider your content. Make sure you have the right quantity of keywords in your article. Enough, but not a lot.
7. White Space.
White space is basically line breaks between articles. The breathing room. People don't like reading long sentences or paragraphs. Writer shorter paragraphs and sentences. Keep in mind that these are just informational articles and not an essay or novel.
8. Resource Box.
This is an important part of your article. Never forget to place a resource box in your articles. It should contain some information about the author and the business. This is also where links to your website are place so people can check what your business is about.
9. Checking and rechecking.
Proofread your article after it is finished. There might be some errors you missed out. Check to see if you have all the information correct. Double check grammars and spelling too. Bad writing is a definite no-no in this business.
10. Article Distribution.
Knowing where to publish your articles will mean more visibility and more website visitors. Choose popular and credible websites. Your articles will have more chances of being read if they are published in websites that have more visitors and is ranking high in the searches.
Do article marketing on a regular basis. You will see how powerful words can be once people start checking out your website after reading your articles.
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About the author
Michael Cheney is a British Internet Marketer who lives in Aberden, United Kingdom. He has been providing coaching products to other internet marketers and has appeared on the CNBC business channel and BBC radio doing interviews for several business talk shows.