10 Surefire Steps To Creating Your Own Prosperous Economy
Its important to be in the know, stay in touch
, abreast of the daily news, the markets and more. Ive noticed that during this alleged and perceived downturn, there is a much more significant resistance amongst peers, business associates, and fellow entrepreneurs. We arent participating in the bad news; we are creating our own economies. We are designing our own life. Business owners and entrepreneurs have learned how to weather the storms; know the keys to capitalizing in a downturn; and get the secret to succeeding where others will fail. This is the ideal time to:Do reassess your marketing message, method, and target.
Dont cut back on your marketing efforts during downtimes.
Do learn the new Language of Profitability. Banish budgets and create investments.
Dont use the same language that brought you into this, to get you out.
This is the ideal time for truly focused niche marketing. Make it personal, relevant, and regular. The beauty of a downturn is that the business world gets quieter and your message will stand out that much louder as your competitors get quiet.
Do create a way to stay in touch with your buyers regularly.
Dont just send them an email when you want to sell or announce.
Do use creative methods that you might not have considered previously.
Dont be afraid to test more than one method or message.
Use all marketing methods available including email, direct mail (old fashioned but it still works), radio, television, and the web (yes, I do mean social media!) Invest in the relationships with both existing and new buyers. Survey them to find out what they really want. Relationship investing will lead to real business returns.
Do know who your target market is, be specific and focused.
Dont take every prospect that comes your way, just because you are a little hungrier.
Do look for ways to take advantage of consumers staying put, unable to move.
Dont assume they wont spend; they often have more money because they arent moving!
Chasing a buyer who is the wrong fit wastes a lot of energy, time, and resources. This is the time you need to be laser focused. Trying to be all things to all buyers, will mean you are nothing to anyone! Set yourself, your product, your storefront, and your representatives apart from the pack. Ask yourself what can you do differently to create a memorable experience that will drive buyers to return again and again?
Do get rid of underperforming employees, reps, and managers.
Dont miss this chance to hire the best for less (there is a lot of talent now on the market.)
Do evaluate your location and your facility or storefront.
Dont forget that there are bargains to be had in real estate and equipment.
Many savvy business owners are using this time to grow their business! They know that they can get real estate, buildings, fixtures and equipment for far better deals than any other time. This is also a prime time to review personnel needs and employee performance. While it may sound harsh, if you dont have the best already on board, there are many talents now available, hungry and whose rates can be negotiated. Go for it!
Do build your foundation now for the success that lies ahead.
Dont undermine your efforts with random cost cutting.
Do be patient and optimistic, continue taking action.
Dont become a pessimist, and shirk responsibility for your own success.
Now, that isnt to say we arent affected. We dont have our heads in the sand, instead we are looking forward, eyes wide open and taking advantage of opportunities created during this period to make needed changes.
It isnt about what happens to you, but instead what you do with circumstances presented. Are you ready to seek the silver lining or do you prefer to pout amongst the grey clouds? Are you ready to take your small business to the next level?
by: Melissa Galt 10 Successful Weight Loss Tips For Women 10 Strategic Tips for Employee Retention 10 Steps To Weight Loss Using The Sauna Suit 10 Steps To Running A Home-based Business 10 Short Breaks To Try This Christmas 10 Reasons To Visit The Highland and Islands Of Scotland This Christmas 10 Reasons To Buy Crocodile Wallet 10 Questions to Ask a Church Design Architect 10 Questions You Can Ask Women to Find Out If They Are Attracted to You 10 Places Woman Will Go To 10 Online Gifts Which Never Go Out Of Vogue 10 Of Male Pensioners Retire With Debts Of Over £50000 10 Most Common Mistakes People Make When Purchasing Insurance in Malaysia - Part 1/3