There are many instances where it has been witnessed both multi-million profit making and some small businesses crumble due to various reasons. When I hear of such stories I ask myself why. When pondering on this question, I decided to research so as to get to the bottom of this. These are some of the answers that I got. Lack of a business plan; as it is commonly said, ’If you fail to plan, you plan to fail’. This statement is...more
It is very important that when your business is about selling a product, you know how to use your chosen marketing strategy to the fullest. One method that is widely used by entrepreneurs is back-end products selling.A Closer Look at Back-End Products SellingA back-end product is a product that you are trying to sell your customers after they have already purchased a related product from your company. For instance, your business is all about...more
“From charcoal to gold,” This was a heading a read from a book in a certain supermarket. Though I did not purchase the book, I went home pondering on those words. Many times we have heard stories that are really motivating on how a small business turned out to become a multi-billion venture. The amazing thing is how some people started from very humble backgrounds and no one could predict their future, even they themselves. It is from such stories you see the truth in this common saying, “do not despite the days of humble beginnings.” Realize that these kinds of people or businesses do not just happen, but it is a matter of determination and focus that contributes to them achieving success. In anything you set to do, have an original idea. I truly admire the success of the coca cola company. The founder had an original business idea of what he wanted to offer to the market. To this very day none of his competitors have succeed to match the business idea of the coca cola company. Acquire sufficient knowledge about the business idea you have before implementing it. This knowledge can be sourced from your own thoughts, business books that others have written or...more
Small businesses contribute greatly to economic growth and thus governments should encourage their citizenry to start such ventures. Some of the big companies we see around initially started as small companies and due to good business strategies, ideas and management grew to become what they are today. One mistake that small business...more
This by far is the most rewarding marketing strategy if you do it correctly but you will go broke if you just throw money at this. The power of Google is enormous. If you use it correctly, Google adwords can be like a cash machine on steroids as it will build your list and produce sales for you all on autopilot.Before you go near adwords or Yahoo...more
The reason Google remains on top is that they are always adapting to the market in which they are in. And now they are getting ready to add some new features to their custom search which will offer a Google search box on every page of the web. This is optional to website owners and the customer search bar can be adapted to search only a specific set of documents which will allow it to keep focused on items that pertain to that topic contained on other pages of the same website.In addition to this major change, Google will also expand the metadata support in their custom search results for Rich Snippets which were added earlier this year. This allows data from select web pages to show up in search results. In other words, web information will be directed on site to items that the website owner wants directed to. This is pre-outlined in their meta data code. Ultimately this change will make websites more user friendly quickly redirecting people to the information that they are looking to access without having to travel though excessive links to access it.They will also be adding a means of restricting custom searches by modifying them with specific qualifiers so that the user doesn't...more
Maybe you are stuck on the side of the road with a flat tire, or maybe you have just had one too many drinks, and you can't get home yourself. Regardless of the situation life throws at you, it helps to have those who care about you ready to come to...more
We have all been in those situations where we simply weren't in a position to make a phone call - or at least we thought we were, when the reality is that through the beauty of the reverse phone call, you never have an excuse for not being able to...more
So you thought you would save some money and take care of your search engine optimization for yourself. It seemed like a good plan, but you really didn't realize how complicated it was. Now you are devoting several hours a day to marketing your...more
Everyone thinks that they can go online and find out everything they need to know about SEO by just reading the information that is out there. The one thing that you really need to look at is why you would think that any reputable SEO management...more
When it comes to entrepreneurship, business location is of utmost significance. A new business needs to be in the correct location, where it is easily accessible to customers and suppliers. This is what will determine whether a business...more
Opportunities are all around - make the most of your opportunity, they are never missed the ones you didn't get the next person will. Opportunities come to us every day, quite often disguised, they can look like a challenge, difficulty, struggle,...more