The main goal for your small business's marketing efforts, particularly when you're in the start-up phase, is to standout, is to be remembered by your customers or potential customers. You can achieve this uniqueness by finding something your customers or potential customers can identify with, an image that is exclusively yours. Then you deliver that image --- your marketing message --- in a unique and memorable way, that is, in a...more
You're a new small business that's got lots of well-established competitors in your marketplace. So what can you do to get a toehold, to differentiate yourself from all that competition? Change the rules of the game.In the town where I used to live there was this Cadillac dealer who bought what had been one of the weakest dealerships in the marketplace. It had passed through two or three different owners over the previous five...more
The one overriding goal of your small business's marketing efforts, especially during a start-up phase, is to be noticed, is to be memorable in the eyes of customers or potential customers. You achieve being memorable by finding something your customers or potential customers can identify with, an image that you can own. Then you deliver that image --- your marketing message --- in a unique and memorable way, especially in a way that is different from your competitors.One way you can present your marketing messages in a unique way is to adopt a corporate color and use it on everything you can. Paint your storefront and major interior walls in that color. Print your logo in that color. Use the color on your vehicles, on your baseball caps and coffee mugs, on your signage, on your brochures. Use it on your product packaging. Again, make sure no one else is using that color in your product category in your marketplace.Just think about it: What's the dominant color for Coca-Cola? Here's a hint, it's close to the same color used by the Target stores. How about John Deere? Or maybe UPS? What about Harley-Davidson? What color do you associate with Shell Oil?While a corporate...more
Operating a small business can often get so time-consuming, so detail-oriented that what unfortunately happens is the true essence of the business gets lost in all of the detail.What is the "true nature" of a business? It was none other than the great management guru, the late Peter F. Drucker, in his classic The Practice of...more
As a small business not everyone in a given marketplace is going to be your customer. While this might seem as obvious as the sun coming up in the morning, in reality it is often a very tough concept for businesses to grasp. Your instincts are to sell something to everybody, to believe that everyone can be your customer.Maybe once...more
As photographers we are by nature artistic people, more inclined to use the visual right side of our brain as opposed to the analytical left; we're all about anything creative. That other stuff – like taxes and profit and loss statements - are just a bother.What I'm going to suggest is not difficult or very time consuming—but necessary. If I had a master's degree in business admin probably the first thing I'd tell you is to create a business plan. Is it necessary right now? I don't think so. Should you decide at some point to rent studio space or get an equipment loan, it'll be required; first things first.The second biggest challenge for artists is establishing belief in our abilities and placing value on what we do. This step will take you a long way in that direction, so don't gloss over it—it's vital to your success.Name That Tune.Give your portrait business a name. This alone will boost your confidence. Change the message on your home and cell phone answering machines; "Hello you've reached Pete Peterson and Peterson's Portraiture. Sorry I can't take your call right now . . ."And when your friends call and give you crap about the message—ignore them....more
TABLE OF CONTENTS General description and background 2.1 Population of interest 2.2 Approach to solve the problemAims and objectivesLiterature review and the use of theories and concepts 4.1 Definition of...more
Conversation earth is capturing higher heights. It is just not achievable to believe about a scenario in which you aren't in location to talk with other people by any signifies. The simplest mode of conversation is by creating use of...more
IT Marketing Consulting In PhoenixI have consulted in Chicago, L.A., St Louis and now in Phoenix, Phoenix is a tough market, there seems to be a gluttony of consultants in the fields of marketing, SEO, Page ranking and overall digital...more
Are you in need of some cash to help you out? Do you need a personal loan to help you through a jam? This is something that most people consider in a financial hardship, but they cannot get a personal loan because of their credit....more
There are a number of reasons why most people are not successful with home based businesses, but in my opinion there are two CRUCIAL areas that are often overlooked and taken for granted as not particularly important. Both of these...more
Picture it... you're cruising down the road on a beautiful spring day. The top is down, the breeze is in your hair, the birds are singing and all is right with the world. As you come around the curve you suddenly see a fork in the road....more