You're a new small business that's got lots of well-established competitors in your marketplace. So what can you do to get a toehold, to differentiate yourself from all that competition? Change the rules of the game.In the town where I used to live there was this Cadillac dealer who bought what had been one of the weakest dealerships in the marketplace. It had passed through two or three different owners over the previous five...more
The one overriding goal of your small business's marketing efforts, especially during a start-up phase, is to be noticed, is to be memorable in the eyes of customers or potential customers. You achieve being memorable by finding something your customers or potential customers can identify with, an image that you can own. Then you deliver that image --- your marketing message --- in a unique and memorable way, especially in a way...more
Operating a small business can often get so time-consuming, so detail-oriented that what unfortunately happens is the true essence of the business gets lost in all of the detail.What is the "true nature" of a business? It was none other than the great management guru, the late Peter F. Drucker, in his classic The Practice of Management, published more than 50 years ago, who nailed it: "There is only one valid definition of business purpose: to create a customer. The customer is the foundation of a business and keeps it in existence."In other words, a business doesn't exist for its own sake, it exists for its customer's sake. Now, while that ought to be as obvious as the sun coming up, unfortunately sometimes the tasks of running a business become ends in themselves, and the "customer" can end up being seen more as an unwelcome interruption in the daily routines than as the center of the business's universe.What "messages" are you sending your customers? Does a live person answer the telephone or do they have to wade through layers of "press one for…" to get their question answered? Are customers greeted instantly upon entering your business, or do they have to...more
As a small business not everyone in a given marketplace is going to be your customer. While this might seem as obvious as the sun coming up in the morning, in reality it is often a very tough concept for businesses to grasp. Your instincts are to sell something to everybody, to believe that everyone can be your customer.Maybe once...more
As photographers we are by nature artistic people, more inclined to use the visual right side of our brain as opposed to the analytical left; we're all about anything creative. That other stuff – like taxes and profit and loss statements - are just a bother.What I'm going to suggest is not difficult or very time consuming—but...more
TABLE OF CONTENTS General description and background 2.1 Population of interest 2.2 Approach to solve the problemAims and objectivesLiterature review and the use of theories and concepts 4.1 Definition of ethics 4.2 Necessity of ethics within the company 4.3 Benefits of a code of corporate conductResearch design and method 5.1 Data collection 5.2 Methodology 5.3 SamplingAnalysis of data and findings 6.1 Research results 6.2 Questionnaire data analysisRecommendations 7.1 Management 7.2 PersonnelConclusionsReferences and sources10. Annexure 1. GENERAL DESCRIPTION AND BACKGROUND The new trend in business is to achieve profitable operations ethically. Companies are investing huge amount of monies to certify conformity with ethics, corporate governance and corporate social responsibility. Their objectives are set according to the fore mentioned to guarantee good reputation and success in the operations. No man is an island. The same applies to business. The communities within which businesses operate contribute to their...more
Conversation earth is capturing higher heights. It is just not achievable to believe about a scenario in which you aren't in location to talk with other people by any signifies. The simplest mode of conversation is by creating use of...more
IT Marketing Consulting In PhoenixI have consulted in Chicago, L.A., St Louis and now in Phoenix, Phoenix is a tough market, there seems to be a gluttony of consultants in the fields of marketing, SEO, Page ranking and overall digital...more
Are you in need of some cash to help you out? Do you need a personal loan to help you through a jam? This is something that most people consider in a financial hardship, but they cannot get a personal loan because of their credit....more
There are a number of reasons why most people are not successful with home based businesses, but in my opinion there are two CRUCIAL areas that are often overlooked and taken for granted as not particularly important. Both of these...more
Picture it... you're cruising down the road on a beautiful spring day. The top is down, the breeze is in your hair, the birds are singing and all is right with the world. As you come around the curve you suddenly see a fork in the road....more
You might have often come across the term directory submission and wondered what it actually signified. Any person interested in doing online business needs to know the purpose of directory submission. In the online market it is of no...more