The Similarities Between Business Organizations and PsychologyBy Michael P. Marshall, PhD When one looks at a list of common psychology words, terms and phrases along with their definitions; and then attempt to apply these to business organizations; it is amazing how psychology applies to business organizations in a very direct manner.Let's review some common psychology words, terms, phrases and their definitions; and apply them to...more
Article marketing has its own charm, which has been proven beyond doubt by all the top marketers. We will cover some of the advantages to expanding your online company with the use of article marketing.You can presell your products or services with article marketing, which is essential to succeeding with online marketing. People browsing and shopping on the web are usually reluctant to buy something, unless they are sure about it....more
THE PSYCHOLOGY OF BUSINESS DEVELOPMENT Would a psychologist be helpful to CEO's for growing the business? Would having a senior executive or staff with psychology backgrounds be helpful? Why is continual education and training needed to assure business development? Why is business development difficult for most? Why do CEO's need to lead business development efforts to be effective? What methodology can be utilized to be more successful in business growth? By Michael P. Marshall, PhD This article will share numerous interesting insights that are important for business development, marketing and sales growth. I am often asked "What Is Business Development and Why Do So Many Businesses Struggle With It". First, I explain that business development is composed of numerous things with many influences and pressures. I proceed by explaining that to truly discuss what business development is all about, you need to picture in your mind holding a diamond with many cut facets. Hold this diamond up into the light and slowly turn it. As you rotate it and the light bounces off the many cut facets, the diamond looks different with varying colors. Business...more
‘BUSINESS QUICKSAND' What is ‘Business Quicksand'? What are the symptoms of it? Most importantly, how to prevent it ‘Business Quicksand' is the situation when a business organization loses accounts and clients, the market they are in declines, sale revenues from the accounts that they have retained have declined,...more
Questions to Have Answers for When Developing a Business Development and Marketing Strategyand Plan By Michael Marshall, PhD‘The Business Doctor' I am often asked about how to develop a business development and marketing plan to grow the business. I am asked what information is needed. I will answer with this list of questions...more
The pricing landscape has changed dramatically over the past decade. In the 1990s and even a few years ago, pricing was almost an afterthought pricing plans were formed and carried out during ramp-up to product launch; there was less regulatory scrutiny; the concept of health outcomes analysis was still taking shape, and any pharmacoeconomic data that companies were able to provide was better than none.Today, however, strategic pricing is more important than ever before. Pharmaceutical and biotechnology companies' pricing teams contend with unrelenting pressures. They must manage increased scrutiny from different sides government agencies, the media and the public over pharmaceutical pricing, while meeting multiple stakeholders' needs: third-party payers, physicians and patients. Adding to the complexity are ever-rising clinical development costs and shrinking pipelines in a constantly changing, global marketplace.As a result of these challenges, pharmaceutical pricing has become payer-driven and value-based. But life sciences companies are also recognizing the vital importance of strategic pricing. Rather than coming at the tail end of a drug's development, pricing planning is...more
SEO is actually an acronym for search engine optimization which is the greatest commercial tool. It is one of the most modern internet promotion devices for all the websites. It is an instrument which has enabled the ever increasing race of heavy...more
Pharmaceutical competitive intelligence (CI) helps drive decision-making processes across an organization. As a forward-thinking, proactive support function, CI influences business development and brand management, among other areas. CI identifies...more
Making business card holders is pretty simple, and if you are on the creative side of things, you are sure to be flooded by a gazillion idea on the different designs that you can use to make your own business card holder. A business...more
Marketing strategy is one of the most crucial strategies that is being utilized nowadays and even on the early years by businesses. A good marketing strategy is what actually helps business owners in promoting and especially improving...more
This August, for the vast majority of Chinese color TV enterprises should be a celebration in August. Including TCL, Konka, Changhong color TV enterprises, including publishing companies in the first half of 2007 performance report,...more
Christmas Day and New Year's spending a meteoric rise, making war on the relevant business not inferior to the Golden Week. Inference on the experience in previous years, and 12 share last week's sales accounted for almost 6% of the...more