THE PSYCHOLOGY OF BUSINESS DEVELOPMENT Would a psychologist be helpful to CEO's for growing the business? Would having a senior executive or staff with psychology backgrounds be helpful? Why is continual education and training needed to assure business development? Why is business development difficult for most? Why do CEO's need to lead business development efforts to be effective? What methodology can be utilized to be...more
‘BUSINESS QUICKSAND' What is ‘Business Quicksand'? What are the symptoms of it? Most importantly, how to prevent it ‘Business Quicksand' is the situation when a business organization loses accounts and clients, the market they are in declines, sale revenues from the accounts that they have retained have declined, competition is taking accounts and possibly are far more advanced in many ways, products and services may be...more
Questions to Have Answers for When Developing a Business Development and Marketing Strategyand Plan By Michael Marshall, PhD‘The Business Doctor' I am often asked about how to develop a business development and marketing plan to grow the business. I am asked what information is needed. I will answer with this list of questions that a business must have complete answers and information for. What are the target markets selected; both major markets and niche markets? What are the other possible markets that are not selected? Why select the specific target markets indicated and not the others? How will these enhance your business's position in the marketplace, strategically and financially? What capabilities does your business have to make these achievable and synergistic? What are the resources needed to successfully target these markets: products, services, marketing, sales, customer service, staffing, IT, operational, internal support? What new literature, promotions, websites, possible special events and trade shows participation that will be needed? What are the financial costs? What are the time lines and measurements of such to successfully...more
The pricing landscape has changed dramatically over the past decade. In the 1990s and even a few years ago, pricing was almost an afterthought pricing plans were formed and carried out during ramp-up to product launch; there was less regulatory scrutiny; the concept of health outcomes analysis was still taking shape, and any pharmacoeconomic data...more
SEO is actually an acronym for search engine optimization which is the greatest commercial tool. It is one of the most modern internet promotion devices for all the websites. It is an instrument which has enabled the ever increasing race of heavy competition among the various sites of World Wide Web. SEO services are basically needed when your...more
Pharmaceutical competitive intelligence (CI) helps drive decision-making processes across an organization. As a forward-thinking, proactive support function, CI influences business development and brand management, among other areas. CI identifies market risks as well as business growth opportunities.Recent years have seen CI groups on the upswing. Their role is evolving and developing a greater emphasis on adding strategic value. At the same time, CIs budgets and staffing are increasing. Recent trends in structuring have led to increased efficiency. These are certainly encouraging signs, and CI groups are adapting to the changes.But there is still much work to be done. CI teams still must fight for resources to succeed. They must also demonstrate their value and trumpet their successes. To not only survive, but to thrive as a function, CI must attract top talent, increase its reach and create a CI culture within an organization.Pharmaceutical Competitive Intelligence examines top companies practices to provide a guide for improving CI efforts. This report presents the focal points of the research in three chapters:Structuring for Success - Provides details on CI structures,...more
Making business card holders is pretty simple, and if you are on the creative side of things, you are sure to be flooded by a gazillion idea on the different designs that you can use to make your own business card holder. A business...more
Marketing strategy is one of the most crucial strategies that is being utilized nowadays and even on the early years by businesses. A good marketing strategy is what actually helps business owners in promoting and especially improving...more
This August, for the vast majority of Chinese color TV enterprises should be a celebration in August. Including TCL, Konka, Changhong color TV enterprises, including publishing companies in the first half of 2007 performance report,...more
Christmas Day and New Year's spending a meteoric rise, making war on the relevant business not inferior to the Golden Week. Inference on the experience in previous years, and 12 share last week's sales accounted for almost 6% of the...more
If you are out of cash and you are in urgent need of monetary help, just opt for instant cash loans. These loans help you in providing instant cash to meet your emergent requirements like renovation of home, medical expenses, automobile repairing...more
Save moving the head, full of shopping bags ... ... Golden Week this year, Kunming, the popular shopping mall is good and prosperous business that can be said to close. Especially Home Appliances , Department stores, there was greater...more