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Creating Online Video For Lawyers - Part 3 HOW TO DISTINGUISH YOURSELF WITH VIDEOOnline video is the only way to distinguish yourself from all of your competitors. A video tells a viewer who you are; what you are; how you speak; how confident you are; what you look like; what you sound like, and whether you know enough to convince a potential client to call and ask you questions.Ask any website company what they think of online videos for lawyers and I guarantee they will tell you that it is the hottest tool to connect viewers with you. Website companies are now scrambling to get lawyers onto video. Why? Because it is the best way to distinguish yourself from every other lawyer.Why else? These website companies see big money in creating video for lawyers. But there's a big catch that you need to know about before getting sucked into that cycle that the yellow pages reps use to generate nice commissions. "Just do one video...that's all you need. Really. It's not that expensive. People will love you..."Well, here we go again...it's the same merry-go-round with the company reps. The next year, they'll call and tell you that you need another video. You plead with the rep that...more
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