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How Do Online Advertising Works? In the earliest days of internet advertising, online ads used to mean only "banner ads". Generally they were the 728 X 90 pixel ads that are still ubiquitous. Around 1998, banner ads were a profitable and easy way to get notice and promote a brand, product or services. With the passage of time, online advertising companies, in their efforts to enhance the advertising services, started developing new kind of internet advertising like sidebar ads, floating ads, targeted ads and many more. The market and reach of internet advertising kept on increasing with the growth of internet usage. This entailed the professional services of an advertising agency, which had in their collection of advertising services, internet advertising as well. In fact, now – a – days, you will come across online advertising companies who specialize in this field. Presently, the most popular way internet advertising works are the pay per click (PPC) model and the cost per thousand (CPM) models. Online advertising companies strategically select websites, blogs and other webmasters to place their ads. In the PPC model, for every click on the ad, the host website gets...more
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