Why is CRM Important to Your Small Business?

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Why is CRM Important to Your Small Business?

What is CRM again? Customer Relationship Management (CRM) is a delicate balance between mindset, technology and processes. Well, by mindset, I mean taking the first step in realizing that you would not exist without your customers (check out the quote by Gandhi at the end of this article). Secondly, how you employ technology to ensure that your customers are customers for life! With just the right touch of mindset and technology coupled with common sense processes, you will be on your way to acquiring new customers faster and retaining existing ones for life!

So, why is CRM so important? Quite simple it's Lights-On for your Business! CRM will allow you to better track your customers, preferences, history, sales value and other value that will allow you to cater to them by ensuring that every communication between your business and them is done at the optimum level. The net result is action on their part resulting in sales and great satisfaction all around! Sounds like a bunch of business mumbo-jumbo! Fine, let's look at an example -- you own a service business like a flower shop. Your business depends on recurring customers not just a one-time sale. So, provide the customer with an option of joining a "customer rewards" program. You know what I am talking about. Track their name, their email address and a few basic preferences online and you and your customer are connected.

Let your CRM software do all the work of communicating with your customers whether it may be a monthly coupon, an event based discount (anniversary, birthday, holiday specials, etc.) or cool articles that will engage your customers to you instead of your competition. With CRM, your customers manage their communication preferences with your business. So, with CRM you do not need to have additional employees, no additional paperwork, no additional overhead and no, you don't need to be a computer Whiz! With a little bit of effort on a weekly basis on the computer and you will be able to automatically communicate with hundreds of your customers in somewhat like the good old days with a personal touch!

CRM is no longer an option for small business it is a must! So got CRM? If not, get it today and keep your customers for life!

Sundip R. Doshi,

CEO, Surado CRM Online

Lights-On for your Business

A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.

-- Mahatma Gandhi

Keywords: customers, online crm, crm, crm software, business strategy, business solution, management, sme, smb, small business, small business crm, customer, importance of crm, customer satisfaction, service business, recurring customer, communication

Why is CRM Important to Your Small Business?

By: Sundip R. Doshi

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