Why Your Business Needs A Website Translator
When your business trades overseas or you are preparing to expand your client base
into foreign speaking markets you will almost definitely require the services of a website translator.Website translation works together with website localisation - the process of adapting a website specifically for a particular country, region or area, with written and visual content to fit with the local cultural outlook.
English use on the internet declined from 51% in 2000 to 29% in 2009, making it vital that businesses looking to trade overseas translate and adapt their websites for an international audience.
In general, a well localised website will feature browser recognition, which enables visitors to be taken to their dedicated language area and links to the other language versions of the website via a link listed under the name of the language rather than the flag - as languages are often spoken in more than one country.
The website should also have a unique domain name in the language of the target market - this will be particularly important as the first Internationalised Domain Names, in non-Latin characters, became available from early 2010.
To improve the performance of your website in your target overseas market you should also have hosting in your target country and link popularity with sites in this market - i.e. links back to your website from French websites.
When you consider commissioning website translation and localisation you will need to pay heed to the colours and images you use, as they might have another meaning or be offensive to your target audience. For example, in Islamic countries green is used for Holy purposes and in Korea if you write a name in red it means the person is dead.
You will also need to remember that there are variations in the ways in which time, date, currency and weights and measures are displayed in different countries.
Any existing templates or layouts for your UK website may have to be altered as translating from English to certain European languages increases the amount of text. Pages that will be irrelevant to foreign clients don't need to be translated but the tone and key message of the website will need to be localised for your target audience.
Once you have chosen a website translator make sure that you are clear about your objectives and remain fully involved throughout the whole process. Check, re-check and proof read final copy and always query things if you are not sure.
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