Why Door To Door Marketing Makes Good Business Sense
Door to door marketing offers any business the opportunity for excellent return on investment.
Delivering leaflets through the doors of the demographic you wish to target is possibly one of the only ways you can be sure that your advertisement is going directly into the home of your potential customers.
Door to door marketing is proving to be an effective tool for businesses in the current economic climate because, unlike other forms of marketing, it is unlikely to consume the whole advertising budget, yet brings in real results.
It's important for business owners to select an established, trustworthy leaflet distribution company to distribute their leaflets; scrimping and choosing the cheapest company can, while on the surface appearing to save money, actually be a false economy. A distribution company is a business in itself after all, and if rates are too low, it's unlikely that you will be getting the service you think you are, and some leaflets may go undelivered to cut corners.
Thankfully, there are many reputable companies offering this service, and that will work with a client to tailor their marketing campaign, and even help with artwork design.
Jeffrey Stevens is a small business owner who had seen profits gradually slide as the recession took hold. Jeffrey's business is an Indian restaurant in a medium-sized town's centre, and is of the mid-range pricing bracket.
The restaurant has been open for seven years, but for the last nine months business had taken a definite turn for the worse as people stayed at home to save money rather than eating out.
Jeffrey thought long and hard about an appropriate marketing strategy, and contacted local press to explore the avenue of advertising in their publications.
One option was to advertise in a county-wide glossy magazine, but the rate was extortionate and he couldn't be certain of any real return on investment, despite being subjected to the hard sell by the publication's advertising executive.
The local newspaper offered equally dim prospects, and so Jeffrey decided to try door to door marketing in the form of leaflet distribution.
Jeffrey decided to appeal to people's money-saving mood, and designed leaflets that offered a buy one yet one free deal on main courses. This way, when people did come to his restaurant, they would have the satisfaction of getting a real bargain for their money. The restaurant took most of its profit from the wine and beer it sold with the food, and so offering a meal free in this manner would not really eat into profit.
Jeffrey soon saw a very measurable return on his investment, with a huge surge in customers, all brandishing buy one get one free vouchers.
Door to door marketing is an excellent way for local businesses to promote their products and services to a targeted demographic of potential customers. What better way to tell them about your brand than to land it straight on to their doorstep?
by: Dominic Donaldson Grow Your Business By Spreading The Wealth Building Your Business By Building Your Look Book Email Marketing In Business World Nowadays How To Make Sure That You New Business Works From Day One... Cash Flow Predictions And Fiscal Planning For Small Businesses Unique Fundraising Ideas - High Profit - Start Your Own Business How To Develop A Business Plan With Investor Advice Small Business Ideas - How Big Are Yours? How To Start A Construction Business: Public Versus Private Sectors Italy V Scotland Hospitality – Corporate Hospitality Group Clothing Store Business Plans - Showing Your Experience Scotland V France Hospitality – Corporate Hospitality Group Wales V France Hospitality – Corporate Hospitality Group