What Is Keeping My Sales Down Despite Of Having Best Ecommerce Website?
So do you own a completely well made ecommerce website but you are frustrated with
the few sales that you are making from it! There are many ecommerce website owners out there who are frustrated as they have already invested a lot of their time, effort, and money in building ecommerce solutions for your clientele but are disappointed with its outcome of sales.You have set up the most attractive ecommerce website design and offering some of the best products for the online consumers. You might be even getting good amount of visitors per day on your website but when it comes to sales, you just dont know whats going wrong. Well, if you have the same problems then here are some possible suggestions for improving your conversion rate in your online business.
Have purpose clarity-
Visitors tend to leave the website that is confusing and does not provide with exact information about the products or services. Check if your website is confusing from the visitors perspective. Research has shown that each website has nearly 10 seconds to impress a visitor and make him/her stay on the website. So make sure that your ecommerce website impresses the visitor for enough time. To make this simple, make a list of products or services that you wish to highlight and mention its important features of it. Now check if your website lists it down or not. If not, then now you know whats missing on your website.
Make use of Testimonials-
You must have definitely earned some satisfied customers by now. You can take their reviews about the website and the product. Including this kind of testimonial will increase your trustworthiness in the online business and will enable the visitor to stick around for longer time and think seriously about using your product. The easy way to do this is to email top 10 clients of yours and ask them to send back their review or testimonial.
Have a consistent layout-
Give your website a professional look, for this; make sure that all your web pages follow the set laid out style. The fonts, the text alignment and so on should be the same. This will add up to the professional look of your website. You can easily check this on your website by visiting each page of your website by yourself.
You must also see if the font and the font size used by you are legible and easy to read. Color of the text also matters a lot, make sure that the background colors do not spoil the visibility of the text or the text color is so much bright that it hurts the eyes.
Visit Your Website as Buyer-
This is the best way to judge your website but you have to be very honest with this. Check out your website the way your visitor would do, for e.g. go through the information regarding the products, the fonts and their color, are contact details mentioned clearly visible? It is also essential to go through the buying and inquiry process on your website since it is an ecommerce website. Check if the shopping cart and payment gateway is working smoothly on the website. Do this check every month, it is better to do so than to lose customers.
Hope these suggestions help you to recognize the problems with your ecommerce website design and implement the necessary changes on it for better productivity.
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