Welcome Home Appliance Sales Channel Opener 09 Target Capital Growth Business
2008 financial crisis in the domestic
Home Appliances A direct impact on the industry, not only the export business due to shrinking overseas demand while back, domestic sales have weakened as consumers hold out, but entered in 2009, gave a three-day New Year holiday sales home appliance industry a good start, the city
States United States Suning, Guang 100 and other home appliances chain expressed Year's Day holiday sales unexpectedly hot, common view that sales this year will be able to sustain economic growth.
New Year's sales exploded
LCD price cuts The New Year's Day promotions in the U.S. with 2 billion yuan Guangzhou, China Resources prepared the same day in the New Year's Day flood gate sales reached three million, three-day holiday to create a 500 million total sales, up 180%. Guangzhou, China, General Manager, U.S. cluster description, Year three-day holiday sales, consumption tended to increase the overall household appliances, the categories are fairly good performance
Mobile , Digital, computer sales of 3C products is doubled.
So surprised that the store was originally thought that the economic situation is not good, low-end products would be more popular, but the fact is that sales accounted for 60% of high-end models. The news from the manufacturer confirmed this.
Konka Multimedia business group president of Moody's said just yesterday, the New Year period, the overall volume of retail sales Konka soared 154.9 percent year on year,
TV Total retail sales of more than 800 million yuan, the highest retail sales of more than 300 million yuan on. Among them, 47,52-inch large flat trend of the most fierce, up 501.5 percent year on year growth, respectively, 408.82%, record sales of the high-end models.
Reporter from TCL Media was informed that the New Year three-day holiday, TCL LCD TV sales grew 300% in the country for more than one, the flagship product X9 HD video, interactive TV, Full HDTV model represented by one machine large screen, full HD LCD TV market performance eye-catching. The Qinghua LCD TV from last December 31 to January 3 this year, only 4 days of sales over the entire month last year, in January sales, but sales of the first day of New Year's Day last year, the traditional National Day Golden Week 3 times the first day of sales .
Changhong Multimedia related parties, told reporters, RM series HD Flat Panel TV New Year's Day three-day sales rose more than 100%.
Canton 100 electrical charge also related to the reporters that LCD TV sales accounted for 50% of New Year's electric sales. Price reductions to promote the joint venture in which a large part of brand sales, but also with domestic brands such as TCL Group buy cheap consumer organizations. The official said, consumers upgrading television products in the New Year are mostly complete for the new home purchase there are also many consumers of household electrical appliances. It is reported that during the New Year in the wide 100 department stores sales rose 30%, driven by sales of electrical appliances wide 100 rose 10%.
LCD TV's Hot also boost sales of other home appliances. According to
Glanz Relevant responsible person said that the "Red China" series of light inside the microwave oven on New Year's day holiday on the national sales exceeded 150,000 units, up 55% year on year increase. Glanz Microwave Corporation on Liang Hongsheng told reporters that now not all of the appliances are plagued by successive cold, although the spending power of consumers have reservations or even declining, but the needs of people for the necessities of life has not changed.
Will continue to sell well before the Spring Festival
Store side said, compared to the huge market before the Lunar New Year demand for New Year's Chinese New Year 3 days only released the top 30% of the market. As the Spring Festival draws near, New Year's Day will continue large-scale post-holiday promotions. Guangzhou, China the United States will be January 11 and then increase the benefits efforts to introduce more incentives.
Mu Gang also told reporters of the Chinese New Year earlier than normal, thus repairing the family to New Year New Year's Day has become a large single purchase of prime-time, consumer spending is more concentrated than in previous years. Interested in purchasing a flat panel TV on a network of consumer survey data shows that 67.9% of people will choose to buy before the Spring Festival; in 34 district towns market, with the "home appliances to the countryside", "flat rural areas" speed up the pace, many county towns, consumers are included in the flat-panel TVs "to New Year's Big Three" of the shopping list.
Welcome Home Appliance Sales Channel Opener 09 Target Capital Growth Business
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