Web Video - Why You Must Do It For Your Business
Video is great for business and fun If you are working on the internet you need to
be able to present your product and your ideas as efficiently as possible and in a cost effect manner. Web video allows you to demonstrate products in a way a static page could never do.When customers come to your site they won't to see the real live person behind the product. Using video you get a great chance to promote yourself with passion. Heh if you are camera shy find someone else to do it for you.
If you don't have the budget to extend to a personality there are plenty of people in your local theatre groups with golden voices, people who love to be in front of a camera and have their five minutes of fame.
It doesn't matter whether your business sells online or if you are promoting an offline business, video is a must.
You Can Shoot A Video Anywhere
You can wander around your showroom , or practice, or worksite and film all the benefits and quickly display them on your site or blog.
You can quickly upload your video to utube and then include the link on your site. Remember this doesn't have to be a masterpiece. Gorilla marketing is all about good information on a reasonable quality video and a reasonable budget.
Shooting Video On A Tight Budget
Instead of paying a production house thousands of dollars to produce a few minutes of footage, you can buy a good camera, some web video editing software and have a good product in no time at all.
I shot four exercise videos for a fraction of the cost of a professional shoot, and learned how to do it on the run. It's actually quite easy. You don't need lots of special effects and camera angles, however over time you will become more adventurous.
Solutions For Sound
Outside you can have sound problems if you don't have a radio mike, wind is a problem for video camera mikes, and you won't believe how much traffic shows up, how many planes fly over and how some people can't keep quiet for just a few minutes.
In many cases you can solve this by shooting image only and adding the sound later. Prepare your script and practice it with the video running. A good tip from a radio presenter is to speak as if you are projecting to the far corner of the room, and don't let your voice drop on the end of a sentence.
It's as simple as get up early, close all the doors and windows, remove any ticking clocks, turn off the refrigerator and record your voice tin time to the image as you play it through your TV. You will need a simple microphone on a lead. This way the sound has no unwanted background noise.
Web video will open a whole you range of promotional possibilities for you and you have the satisfaction of having done it yourself.
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