Video Conferencing For Business
Video conferencing is a technology that's been around for some time but with the
huge improvements to video quality and bandwidth capacity on telecommunications networks, it has never been as readily available and effective as it is now. This is fortunate, as with the recent economic downturn still placing pressure on company budgets and the growing concern over carbon emissions, more and more people are looking to cut down on unnecessary travel.For the private user, video conferencing could be broadly described as a phone-call with visuals. Whilst many people appreciate the chance to see the person they're talking to, social uses of video conferencing generally take place on set-ups far inferior to those seen in enterprise solutions. For business though, the technology can be far more practical and far more effective.
Firstly, businesses and organisations have the budget and the facilities to set up much more impressive video conference systems. A boardroom can easily be outfitted with cameras, audio pick ups and strategically placed screens. Businesses can also benefit from dedicated communications links, giving them high speed broadband connections capable of handling extremely high quality video and audio data. Enterprise level computing power also gives them the ability to process that data in real time, creating a seamless and fluid approximation of a face-to-face conversation.
Secondly, businesses can get far more use out of the technology than even the most sociable and enthusiastic individual. Here are some examples of how enterprise video conferencing can be put to use:
Employee Training and Workshops: Through video conferencing, employees at different branches of a large organisation can interact at massively remote locations. It can also be used to provide access to the most in-demand experts in the field, who can provide their advice remotely without the need to travel. It allows trainers to read visual cues about how well their audience is picking up their advice, as well as to demonstrate with gestures and practical demonstrations that clearly illustrate guidance as oppose to simply describing it. Finally, as video conference systems can be linked to other technologies, these sessions can be recorded for later review or supplemented with other presentational documents such as slideshows or video clips.
Company meetings: Particularly useful for big companies - or small ones with widespread holdings - using video conferencing, staff in different locations can regularly meet for brainstorming or periodic updates without the need to travel. They can raise their problems, give their input on items and interact in ways impossible or ineffective through conference calls. Being able to see co-workers can be a small but vital part of building employee engagement and internal trust.
Sales pitches: Sales staff can benefit massively from communication with a visual aspect. They can read the cues of their prospects, as well as being able to interact and engage with leads across a wide geographic area. They can also demonstrate products and illustrate sales points using all the resources of the home business, rather than simply those they can take with them.
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