Using Social Media To Advance Your Work At Home Business
I am convinced that work at home moms should spend some time playing on the Internet - while trying to convince themselves they are actually working
.Social media is a fun place to enjoy connecting and reconnecting with others. A new 'friend' today might be a former classmate or it could be your biggest customer. Your humanity will show through on these sites - and it should.
You should have a prominent business link on your Facebook or MySpace account so that your 'friends' can also find your work at home business website. Your business site should provide a link to your Facebook and Twitter sites. Many will be interested first in you as a person and then, by extension, to the business you own.
Katrina owns a homemade jelly business. Her friendly demeanor on Facebook does not make many feel as though she is trying to sell anything, yet somehow she is able to gently nudge friends into trying things like jalapeno jelly or homemade toffee. There is nothing that reeks of spam in her presentation and she has developed great trust among her friends.
Sadly not everyone is as effective in promoting his or her business through social media. They are either silent about their business or they can't stop talking about it. The best place to be is somewhere in the middle. After all, the business will be a big part of your life, but hopefully there is more to your life than business. This is what your friends will want to know. How do you balance work and home life? A personal blog or daily Twitter posts (tweets) can help them keep in touch with that which makes you human.
I think the part that many work at home moms (and dads) don't understand is that the social media aspect of your business is really an extension of your brand. You want to leave multiple small impressions that leave one large lasting impression on customers. Social media interaction provides meaningful branding opportunities. Certainly this will not be the sole arena for marketing, but it is one of the better tools currently available.
If you have a new product you can post it in Twitter and have it show up on your Facebook account. If you have pictures create an album in Facebook. Then create a Twitter post that will encourage followers to go take a look. If they aren't friends yet, this can go a long way in encouraging them to become one.
Don't be pushy, but persistently friendly in reaching out to prospective clients. If you post a new article about your products on a free article directory then by all means provide a link for those with whom you engage in social media.
In some ways social media has rendered email correspondence less meaningful. Individuals will interact more readily through social media simply because there are pictures, icons and instant chat available. That doesn't mean we have no need to email, just that there may be a better way to reach out in many instances.
If you don't have a social media page you may just be missing out on one of the most revolutionary and entertaining ways to engage a receptive audience. And best of all - it's free.
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