Types Of Signs For Your Business
If you are opening a brand new business, or if your current signage is in desperate
need of an updated look, you need to consider your choice of signs carefully. After all, the signs you use are your visual calling card to the world: and they are often the components of your building's exterior that will give your potential customers their all-important first impression. Here is a short overview of the many types of signs that are available on the market today to help you make a wise decision.
--Cabinet signs: This type of signage is perhaps the most versatile of all the different types. As its name implies, it consists of a square boxy body that can be adapted just about any way you need it to be. It can be mounted on your building's exterior or be incorporated into a ground-level monument design. The beauty of this style is that its facing can be adapted to suit your particular business. For example, for a wall-mounted sign, you may only want to include your business name and perhaps a contact number. If you own a beauty salon or gas station and want to frequently change out the sign's content to reflect special deals, prices or sales, you can choose a facing with slots for interchangeable messaging. Most cabinet signs are lit from the interior for 24-hour visibility.
--Channel lettering and Exterior Dimensional letter signs: Unlike cabinet styles, the lettering on this type of signage does not feature a background; rather, the wording stands alone when mounted on the exterior wall. This kind of signage is 3-dimensional, elegant, and literally pops out of the background to capture potential customers' attention. It is usually back-lit, creating a dramatic effect at night. Lettering like this as well as logos can be made from a wide variety of materials and comes in all kinds of colors too. The choice you make will depend on your budget as well as your own aesthetic.
--Monument signs: A classic look that never goes out of style, monument signage stands alone in a prominent place on your property to attract attention and bring in customers. Bases are generally made from brick, stucco or metal and can be constructed to match your building's facing. A monument makes a great foundation for cabinet signage or dimensional lettering: the trick is to place your sign in a highly visible site for maximum ROI.
Consulting with a signage company in your area is always a good idea. Their experts can thoroughly explain your options, evaluate your property as well as the purpose of your signage and then help you choose the best kind to suit your goals as well as your budget.
by: Art Gib
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