Trends In Beauty Product Consumption
The beauty industry has been expanding rapidly for the past few decades
, offering more and more products that have become increasingly specialized. One of the consequences of this increasing specialization is that many people have more than one product in the same product category, especially when it comes to toothpaste, facial cleanser, and shampoo.
The toothpaste industry has been dramatically effected over the past few years by the rise of cosmetic concerns among consumers. Although good oral health is the primary purpose for toothpaste, white teeth has been a leading buying motive, and so whitening toothpastes have surged. It was only a few short years ago that whitening was an afterthought to toothpaste. Now every major brand produces at least one whitening product, and some produce many different products. Because whitening toothpastes are abrasive, however, most people don't use them exclusively.
While just about everybody has whitening toothpaste, almost everybody also has an everyday tube of toothpaste as well - one that doesn't have the abrasive ingredients that can wear away enamel. The "everyday" tube tends to be one that's marketed for overall oral health, leaving the whitening products for the days leading up to an important event.
The marketplace for facial cleansers has gone through a similar process of specialization, although unlike the toothpaste market the change hasn't been dominated by a surge in one particular product type. The specialization of facial cleansers has been led by dermatological issues, with new products being defined to address issues that women feel strongly about. Now there are products for oily skin and dry skin. There are exfoliating products. There are products that emulate microdermabrasion. There are so many different specialty products that it's hard to pick one.
This specialization can be confusing, to be sure, but it's also a boon for many women. Most women have an everyday brand of face wash as well - something that leaves their skin feeling good, nourished, and clean. But because of that specialization they also keep a supply of other products that specifically address conditions that they experience from time to time. When the need arises, they have the product handy.
The shampoo universe is a complicated one that is dominated by marketing, and it's probably the hardest segment of the consumer health and beauty marketplace to decipher. There are so many products on the market, and there are so many different specializations that are advertised, that you can basically find a particular brand that meets any need you may have. Some are sold with alluring scents. Some are sold with health benefits. They're all essentially the same, but every brand feels remarkably different.
Most people also have two different shampoos, for one of two reasons. Either they have a luxury brand that they use for special occasions and a cheaper brand that they use the rest of the time, or they have a standard shampoo for everyday use and a specialized shampoo to use when they need it - like a dandruff shampoo to get rid of periodic dandruff.
Most people would agree that the dramatic expansion of product offerings and the arrival of products to address specific conditions and issues is good. it does allow consumers to find the exact toothpaste, shampoo, facial cleanser, or other product that is best for them, whether for everyday use or to use on occasion.
by: linabaird
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