Trading Company Decline To Retailers Triple What Lessons? - Triple Trading Company, Gome, Suning
Forced by financial constraints
Forced by financial constraintsAuction
About 10% of the equity transfer, pain control options, people can not help but regret for the Zhang Jisheng.
Once upon a time, triple and
States United States
, Has been in the industry and said Su Ning
Home Appliances
Big Three chains, and today the only country the United States, Suning two-horse race. Triple the decline of home appliance chain, why? How can we learn from the lessons?
I think that mainly the following three points:
One suffering from a "market mania syndrome", that once listed, all problems will be solved. Backdoor listing so at all costs, in the midst of controversy to be painstakingly going through a difficult market, but paid a high price. Moreover, from the late business situation, not from the triple trading company has been listed on the expected benefits, so send Zhang Jisheng have people around, "If I had known today why did" the sigh.
Second, the development strategy of suffering, "ADHD", carried out blindly diversification, enterprise development strategies to focus scattered, not form of gravity moves fist. It should be said Zhang Jisheng is an excellent
Entrepreneur
Otherwise, nor will triple the development of home appliance giant of Shandong, and occupying the country have been listed the top three home appliance chain.
However, Zhang Jisheng vision may be too advanced, he found home appliance chain industry is a sunset industry, will for the emerging
E-commerce
Replaced, so the Gome and Suning, and other enterprises expand overseas, started taking the occasion, he has to "Only I alone am sober" attitude, new ideas into the
Third Party Logistics
,
Real estate
,
Travel
And other industries, the development of home appliance chain the results lost a good opportunity.
Third, provoke us to think how to look at the current retail chain enterprises in regional development issues.
Present, chain consensus is to be based on regional development, the business area (county, city or province) of the market do so through the dark, before considering the development to other regions beyond. It should be said, particularly in Shandong, Jinan, triple absolute boss of regional markets. In the Gome and Suning expanded out of triple I had asked the company concerned, the answer is not taken lightly out triple the development of deep should do so through the Shandong market.
But Gome, Suning the success of inter-regional development but that theory is gray while the evergreen tree of life, practical answers to the contrary. At the same time, has not kept Shandong triple base camp, Gome, Suning has run, in the triple nose erosion, squeeze the market.
Issue of regional development, too conservative triad remains to be further explored, may be due to many factors. Which can be seen that, unlike
Supermarket
Fresh emphasis on business
Regional procurement
, Home appliance chain of product characteristics for the cross-regional development of supermarket products with completely different management style and develop ways. This is the rapid rise of home appliance chain one of the reasons.
Reads now, think of a hundred in the top chain in China, the company bosses have said the story: he had to do retail in the same time, involved a guest of a lucrative industry, but afterwards he told his team, if any other industries when he was tempted by huge profits, we should never have to lay hands on him, to concentrate on retail.
Because retail is full of "meaningful" in the industry to focus on mining, it must be given to return.
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