Top Stansted Taxi Business gets to the top of Google
Many 'SEO Consultants' make outrageous claims about how it's possible for you to
get page one listings for keywords that might or might not have relevance to your business just for you to find the keywords they're looking to optimise their sites for are so obscure that no one will ever search for them, small wonder they can get onto the 1st page of Google!As an example, our premium website that offers Stansted Airport taxi transfers to and from London Stansted Airfield enjoys over Ninety percent of its search engine traffic from Google. In reality don't be fooled into thinking that I have been working on this example site for 5 years I initially began this site in November 2008 and was number one on Google for a particularly competitive key term by Twenty-eight January 2009!!
Yes it can be done and you may do the same if you follow the steps I'm about to share with you.
Introduction Site Builder
If you are new to the business of website design and development don't be inspired to pay tons of pounds to develop a site from nothing.
Here are my reasons :
One. A top quality web site constructed from scratch that's not built on a template can cost from 1000 to 10-20k depending on what you want to use the site for ;
2. If you require a shop window or e-commerce site on the web then this can be done simply and cost-effectively but in a fashion that still generates you giant traffic and leads / sales.
Three. I would rather you spend your position on Pay per click advertising once you have built a content rich, well linked site for only 25!
Even before you purchase a domain for your web site the first tip I would offer you is to settle on the one significant keyword term you want to rank well for. Don't just pick your company name ; instead, think what your customers do when they are looking to buy your service or product. How do I am doing that? The Google Keyword Tool should really only be used as a guide my research found that the term Stansted taxi was the premier of searches used. I then decided that this was the search term I was going to optimise my site for.
By fastidiously selecting a broad domain name for your market place you can make sure that you can generate seriously more traffic to your internet site and bag new purchasers too!! Win, win. In our example of Stansted taxi, we offer driver services also, but we required a domain that would broaden our appeal on line we opted for www.stanstedtaxiservice.co.uk as everybody knows what a taxi service is. Now you will notice that our chosen primary keyphrase of Stansted taxi is also contained in the web site name this is not an accident!!
Site Specific Keywords and Title Tags The 'must dos' explained quickly!
Now you have your new site your next thought should be given to 'content '. You will hear tons about this because Google ranks sites on the basis of 'votes' or 'back links' This is THE one to get right, without which you won't get far. Plenty of the bigger enterprises have been around long enough that they attract thousands of back links every day this is why they are hard to beat. I did though and now I'm going to inform you how.
Your internet site needs to contain a fair number of variances of your primary keywords. Keywords must be kept to a total of Five good phrases that enable you to make clear and articulate sentences with. Yes, you can also use your keywords in your titles but make sure that your main body text is meaningful! An example from my Stansted London Taxi website is mentioned below :
When you book your London to Stansted taxi please remember that there aren't any cancellation costs and no premium charges for late night or early morning bookings. The Stansted London Taxi fleet is a modern range of air conditioned automobiles, MPVs and executive Audi A6's. Wherever possible you will also benefit from a FREE upgrade to further reinforce your travel experience!
Spot the keywords related to my business? One clue spot Stansted London Taxi and London to Stansted? The insert is clearly written and will supply the Google search site with rich content with which crawl.
So let's dispel the parable of meta data - title tags, header tags, meta tags and image alt tags. Many SEO Specialists make this out to be difficult but let me tell you it actually is easy :
1. Each of your pages will have a Title tag USE THIS Fastidiously it is vital once more that you look to include your primary keyword and other phrases in your title tag. Why? It's this statement that will usually be utilized by the search engine to inform a customer what you are providing a massive sales board online 24 / Seven so you want to fashion this to your business terribly carefully. My customers don't even need to click on the url to get a number. When I see firms with 'Home Page' in their title tag I just titter as this is a wasted opportunity you've been warned!
2. Header Tags use them, all of them! Make sure that H1 are keyword rich.
3. Ensure that you have different title tags for each of your pages make it relevant but NEVER be lazy and have the same title tags through your internet site.
4. Meta Tags Keywords limit these to only 5 key phrases it'll aid in keeping your site truly targeted on your chosen niche / market too many keywords mean that you'll link on page 10 for One hundred keywords would you not rather list on page 1 for 5 and enjoy major traffic???
5. Meta Tags Outline This is another area where many enterprises, both giant and tiny neglect. Now sometimes Google, depending on the search, will decide itself what to show but you can help driver better traffic to your internet site and help Google by writing a keyword rich, but well designed, description for EACH page of your internet site. See my very own example below :
6. I hope that when you design your internet site you will have some nice pictures to showcase your wares that will assist in making your website look more attractive. This is merely a tiny reason for having pictures however, trust me. When I look at most sites and right click images I am amzed when I see 'image3 automobile '. The ALT TAG effectively acts as a label and Have to be used. Try to ensure that you've got a assortment of your keyword phrases contained within each single alt tag. This is a small tip but you will be astounded what difference it can make.
Top Stansted Taxi Business gets to the top of Google
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