The Role Of Wholesale Distributors
The wholesale distributors play a very important role in any retailing business
. They act as a middle party between a manufacturer and a retailer. The wholesale distributors buy new and/or used goods from a manufacturer at very low price in bulk wholesale lots and then resell it to the retailers who again sell the goods to their customers and make a profit out of it. That is, wholesale distributors are engaged in an act of selling bussines to business goods. They dont directly deal with the general public. They deal only with the retailers of the related field.Let's discuss the wholesaler's role in detail- wholesale distributors plays a key role in the whole process of manufacture and selling of a product. A wholesale distributor buys goods in large quantity from a manufacturer, stores it, repackes and redistributes it whenever required by the retailers, industrial, commercial or professional users. The wholesale distributors sell the goods in bulk lots, they are not engaged in selling the goods in small quantities to general public. They do not sell products directly to the customers. They are the selling and communication medium between the manufacturer and the retailer. In other words we can say that they act as an agent or broker who sells durable or non durable goods to companies or other wholesalers or retailers. They work as an independent organization and sell their goods in wholesale markets where all the traders are assembled. wholesale distributors are also responsible for design and operation of the entire system to give services at low cost.
The wholesale distributors sell all sorts of products like furniture, groceries, chemicals, office equipments, industrial supplies, periodicals, beauty products, stationery, party supplies, etc. As a wholesaler you buy products from the manufacturere at a very low price and sell it to retailer making profit, who inturn sell them to cunsumers making a profit of their own. The wholesale distributors provide great growth to the nation's economy. In developing countries, wholesale distributors are located in regional cities and take the products from the rural assembly market to the traders. Whereas, a terminal wholesale distributors is located in populated areas and usually deals with the traders and retailers in order to distribute the produce to the customers.
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