The Ecommerce Phenomenon
Despite the spectacular dot-com bust of a few year ago
, the Internet has markedly changed the way we do business, weather it's finding new streams of revenue, acquiring new customers, or managing a business's supply chain. eCommerce is main stream enabling business to sell products and services to consumers on a global basis. As such, eCommerce is the platform upon which new method to sell and to distribute innovative products and services electronically are tested.The Web's influence on the world's economy is truly astonishing. The business world knows that the Web is one of the best ways for business such as manufacturers to sell their products directly to the public, brick-and-mortar retailers to expand their stores into unlimited geographical locations, and for entrepreneurs to establish a new business inexpensively.
Thus, it is important is that the executive int he 21st century know 1 ) where technology stand in the business processes of his or ger company,2) hoe technology relates to the company's strategies,3) how rapidly technology changed and evolves, and 4) how the company and its business partners will respond to the changing technology.
In the high flying 1990s, many people jumped on the eCommerce bandwagon after reading the many highly publicized dot-com "success" stories. Admittedly, most were written to raise the entrepreneurial blood pressure. What many forgot, though, was the old adage: If it looks too good to be true, it probably is. They didn't use their innate intelligence and failed to proceed with caution.
Nonetheless, the ascendancy of eCommerce has expanded the business environment so that even a small start-up can compete with well-established business names ans produce brands. Yet, when you consider joining the eCommerce commerce community, keep in mind that selling products and services on the web presents a unique set of challengers.
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