Surprisingly Different Outlook For At&t And Verizon As They Deal With Bad Economy

AT&T and Verizon are the nations two largest local phone companies

, and they are both heading down the same path of innovation and competition, so why are there suddenly two completely different outlooks?

They both offer local phone service, and over the last decade or two have expanded to long distance, Internet, wireless and recently are moving into television with either Uverse or FiOS service. Until lately we thought they were on a parallel successful course.

However recently we have been seeing them begin to part ways. First Verizon talked about throttling down their FiOS activity, which was very disappointing for those customers eagerly awaiting the new service to switch from cable television.

Now AT&T jumps in and talks about investing one billion dollars into their network to provide more services to their customers. That's a total of four billion since 2006. They don't seem to be slowing down.

What's the difference? Is AT&T doing well while Verizon is struggling? I would not have thought so. Until very recently I thought the two companies were bearing the weight of the soft economy very well.

Is there a real difference brewing? Is AT&T doing something right while Verizon is doing something wrong? Will we see these two companies on completely different tracks one year from now? Or is it something else like simply the attitude going forward where one company has a positive expectancy and the other has a negative one.

If the problems are real and are here we should know about it so we can follow the changes. This is important for customers, investors and employees.

If the problems are not real, and these are just two different approaches to dealing with an economic slowdown we should also pay attention because this would be a great learning experience for every business, large or small.

So much of success is dependent on the real nuts and bolts of an offer, a business and an economy.

However another key ingredient of success is attitude. Whatever you believe is what you will achieve. Positive or negative.

I have witnessed this many times. In fact I would say a positive attitude has to come first. Without that the company will go nowhere. Then to keep the flow going there has to be a there-there. A real and great quality product or service. Without that success will be short lived like the sudden bang of a firework.

It's like a hot fudge sundae. There is ice cream, then hot fudge, then whip cream and maybe a cherry on top. The sundae is the ice cream and hot fudge, but the whip cream and cherry puts it over the top. Both are important to attract the customer, but the sizzle is what can turn something ultra-successful.

A positive attitude is the whip cream and cherry on top of the sundae. AT&T seems to have both while Verizon seems to be selling just the ice cream and hot fudge.

So far other wire line companies like Qwest or Comcast, Time Warner and Cox or wireless companies like Sprint or T-Mobile have not taken sides yet. This is a battle between the big two companies.

AT&T and Verizon don't compete with each other in most areas for wire line services, but they do compete head-to-head in wireless in virtually every market across the US.

It will be very interesting to watch and learn how these two successful companies, who took similar paths until now, will fare going forward.

by: Jeff Kagan

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