Successful Ezine Advertising
When it comes to advertising, Ive tried just about everything
. I tried free classified ad sites, I tried FFA sites, I tried banner exchange programs.The results Not much.
I was tired of hearing that the Internet is the largest market in human history. Maybe so, but how could I reach those millions of people The answer, I discovered, is ezine advertising.
Ezines are sometimes called optin lists because everyone who receives an ezine has chosen to do so.
And thats why ezine advertising gets results. People read ezines and theyll read your ad. And if youve matched the ezine to the product youre selling, youve reached your target audience.
There are currently around 90,000 ezines being published every month. So whatever youre selling, theres more than likely an ezine that will take your ad straight to the audience you want to reach.
Ezine advertising is not only effective, its cheap as well. A 5 line ad in an ezine that goes to 3000 people will cost you betweendollar5 and dollar20 per issue.
As a general rule, youll always get back at least the cost of the ad, and usually much more. So theres very little risk.
But there are some tips for successful ezine advertising. Here they are
1. The first and most important rule isTrack your Ads Say you place an ad in 5 different ezines and get a hundred responses. If you dont track your ads, you wont know which ezines were pulling responses and which werent.
But how do you track your ads
Then, when you get a reply with ezineA in the subject field, youll know which ezine it came from.
For a URL, its the same principle
However, if youre going to code your URLs, youll need a good webstats program to track the coded URLs. Heres another way to code your URLs for every ezine ad, create a duplicate of your homepage and name the page after the ezine that your ad will appear in. So, if the ad is appearing in EzineA
2. Target your audience. It may seem obvious but some advertisers overlook this. If youre selling a webmarketing course, dont advertise in an ezine that deals with stock options they probably wont be interested.
Use the subject categories in any ezine directory to find ezines that relate to the product youre selling. You can find a list of 56 ezine directories in The Free Directory of Ezines at
3. Once youve chosen a number of ezines that target your audience, subscribe to them and examine the ads closely. If you see an ad that keeps repeating issue after issue, you can be pretty sure that its getting results. Youve found a good ezine to advertise in.
4. Check to see how many ads are in the ezine. You probably wont get much response from an ad in an ezine that has 15 or 20 ads per issue. Readers of those ezines have become hardened to the ads and have learnt to skip them.
5. Check to see if the ezine publisher has a policy of never running ads for two similar products in the same issue your ad will be much more effective if its the only one of its kind in that particular issue.
6. Small ezines Vs. Big ezines bigger is not always better. The big ezines with 1000s of subscribers tend to have more ads than the small ezines. Also, small ezines with only a few hundred subscribers often have a much more targeted audience than the big ezines.
7. Repeat your ads. Research shows that off the Web, an ad has to be seen about 21 times before someone acts on it on the Internet its about 9 times. If your budget allows, try and have your ad repeated at least three times in a particular ezine. Most ezines offer discount packages for bulk advertising.
8. Email address Vs. URL. The advantage of giving an email address is that it gives you the opportunity to send a powerful sales letter to the person who responded to your ad. Its also much easier to track your ads with an email address than a URL.
9. Offer something free in your ad copy. Itll often tip the balance between a response and no response.
10. Keep your ads short, even if youre not using the number of words youre allowed. Short ads are more likely to be read. Keep your sentences short too they pack much more power. Use the word You. Dont describe your product but tell the reader what your product can do for them.
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