Strategic Planning 101: Finding Your Niche

Strategic Planning 101: Finding Your Niche

A strategic plan should be dynamic. Any organization that creates a plan and allows it to sit on a shelf collecting dust is doing a great disservice to their agency. A strategic plan should be visited regularly. Programs should be evaluated for effectiveness and adjusted as needed. The organization SHOULD seek to expand when the opportunity presents itself, but they should expand via mission-appropriate activities. Organizations that chase the dollar will not be concentrating on those things that they do really well and thus, will be watering down their services. It is important that agencies find their niche and stick with it!

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