Stop Emails From Becoming Spam In Your Online Home Business!

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You have worked hard in your online home business to create a list of
prospects. Everyone says the money is in the list. So, then why, when
you send out emails to your list do you get put on the dreaded Spam
List?
It use to be where people were excited to receive emails. At one time
emails were something new and they thought, Wow! I am an important
person to get this. Now days there is so much spam, that fifty five
percent of the time people delete their emails without really seeing
what they are all about.
The Sender Reputation
Once your emails start getting reported as spam, it goes out to Yahoo,
Gmail, Hotmail, and other ISPs. With the reporting of spam, you get
a, sender reputation, which can stop your emails from ever even being
delivered to someones inbox. You need to acquire a good sender
reputation, not one of a spammer.
If you want to make sure your emails not only get to your list that
you worked so hard on, but also get them opened, then make sure they
know who you are. Are you someone that just has a capture page with
an opt-in box for your online home business, or do you have a blog set
up?
Now days you need to get known in the online world. Having a simple
capture page with an opt-in box just does not cut it anymore. Sure
you may get a lot of leads from it, and create a list, but how is your
follow up going? Are you getting your emails opened?
People need and require to know who they are doing business with.
Start getting on social media sites, like Twitter, Facebook, LinkedIn
and BetterNetworker. Have yourself a blog that tells who you are and
what you do.
When you become well known on the internet, then that is when you will
start getting all your emails open and will not get stuck in the rut
of being a person that is nothing but a spammer.
Is It From You?
When you start emailing to your list, always use your name or your
business name. Be congruent on what you put in the, From, line. Let
your prospects know that the email is from you.
Put a real good subject line in also, because getting your email
opened is the next important step. Learn how to catch peoples
attention, reading a good copy writing book will help you in doing
this. Not only do you want people to be excited about opening your
emails, you want them to be in anticipation of receiving another one.
Always make sure what ever your email is, that it is relevant to why
you created your list in the first place. Sending an email to your
prospects that has nothing to do with why they opted in to your
website, will also get you considered as spam.
Every once in a while go through your list and clean it up. If you
have a lot of undeliverable email addresses, the ISPs will see this
and stop delivering your emails. By removing all the outdated email
address, you will have a better percentage rate of those being
delivered and then opened.
Hackers
There are a lot of hackers out there, that think it is funny you loose
everything on your hard drive. They send out emails, where if you
open them, WHAM, everything you have is gone. Because of this, it
makes it real hard for the small business person that has a legitimate
online home business to send out emails.
No one likes being spammed, so just be sincere, let people know who
the email is from, make sure it is relevant to your business and all
that work you did to create your list for your online home business
will be worth it!
by: Julianne Rowat
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