Third, you should measure your market. When opening a new business, one should always measure his or her market. Always consider what they can or cannot afford. You are only marketable if the people in your market are willing to pay for your services. Try not to go beyond their budget, especially when just starting your business. If you want to start a catering business on asolid ground, make sure to match your business and services to your market. That is the only way you can establish yourself.