Social Media Video Marketing For Small Business
Social Media Video Marketing For Small Business
Theres no denying the amount of eyeballs watching online videos today, and youve heard all the chatter about social media sites like YouTube, Facebook and Twitter, heck your competitor is probably already on most of these sites. Your intuition tells you that there are lots of visitors to these sites.
With over 400,000,000 members, Facebook is a giant that cannot be ignored. Social networks like Facebook, YouTube and Twitter have changed the way people research and make buying decisions. When leveraged in your favor youll have the opportunity to build more trust, respect, and credibility with your customers than ever before.
But how does this apply to your local business when it seems like everyone online is watching Michael Jackson, Elton John, Bruce Springsteen, Beyonce or Lady Gaga Videos?
There Are Other Online Videos to Watch!
Well, believe it or not there is a hungry market out there seeking out videos like how to fix a leaky faucet video, food catering videos, teeth whitening, landscaping design videos, how to fix your plumbing, prepare your taxes, cooking, health, dieting, exercise and dating tips etc. You get the picture, the important question is Are you here in front of all these potential customers?. If not, Why?
Currently there are over 26 BILLION videos viewed per month in the United States alone. YouTube has become the #4 search engine on the internet, recently surpassing Googles own search engine in total views, and its only a portal to user-created videos.
No doubt about it - This is the most profound paradigm shift in media distribution, advertising and online lead generation in the history of the internet.
Imagine if you had the budget to run infomercials 24 hours a day, 7 days a week, do you think youd be able to dominate your market?
Leveraging Social Media Traffic
By submitting the right types of videos to many video sites, social networks, blogs and podcasts, you'll be able to get top rankings in a very short time, while generating traffic to your online lead capture page, phone number or website.
Local customers searching for your products and services are drawn to videos distributed to social media sites. Its a very powerful strategy that the Local Yellow Pages, Coupon Flyers or Newspapers cant replicate.
By Leveraging the largest online social media communities like Facebook, YouTube and Twitter you'll be able to get top page rankings in the search engines and drive targeted traffic to your website.
Social Media Marketing for Local Search
Local search visibility ensures that you are the top choice in your local market, getting you exposure in ALL search engines. But how can you dominate local search visibility?
In order to show up all over the search results page you need to utilize social media marketing techniques. You need to actively market videos, blogs, podcasts, social status sites, websites, local directories and profile pages.
The more content you get distributed into the social network community, the more listings you will have in the search engines, more visibility and a better chance that someone will find and click on your content and not your competitors.
So, How Do You Get Started?
The key to video marketing is establishing a lead generation strategy that targets your customers with videos that contain highly relevant content with targeted keywords in your Title, Tags and Descriptions.
1. First, you need to research the keywords you are targeting, you want to make sure that these keywords are really being searched by your customers, (i.e. Chicago Used Car Dealer, Naperville Chiropractor, Italian Restaurant in Lombard, Plumbers in New York)
2. Next, put these keywords in your video Title, Tags, Description and on your Profile Pages. Then, create your video with that theme and link the video to a properly crafted landing page, your website or profile page.
3. Finally, track the visitors and clicks on your landing page, this way you will know if the keywords and videos need some tweeking to get the conversion rate and ROI you desire.
4. Continue the above steps for as many keywords that apply to your business or market. Remember, always keep on theme, you don't want to use keywords that are not relevant to your video content or business.
Social networks like Facebook and Twitter have changed the way people research and make buying decisions. When leveraged in your favor youll have the opportunity to build more trust, respect, and credibility with your customers than ever before.
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