Small Business Independence
INDEPENDENCE means "freedom from the control, influence
, support, aid or the like of others."If you are a small business, then you're in the business of being a free, independent entity separate from Corporation-owned companies.
Now there are two cardinal rules:
1) Business independence does include the Owner and other staff.
2) Your profitability depends upon new clients from word-of-mouth, impinging promotion and marketing efforts and correctly handling billing and finances.
So here's the problem...independence is great, but you must have support from others to survive. No owner can "do it all independently" or they simply crash and burn. So how do we establish independence in the sense of a tight-running, well-oiled, profitability and quality machine that generates enough business to overcome its competition?
Here's the answer:
A tight, executive team where the owner has others running different areas of his/her business.
An HR Department hiring and training staff on their various duties and what's expected of them as a team member.
A promotion and marketing director whose sole job is to drum-up new business through workshops, word-of-mouth, a comprehensive website, open house and other activities.
A Collections team with excellent communication skills negotiating contracts and collecting the money owed from clients.
A staff of high-quality individuals developing quality relationships with their clients to keep them continuing their business.
A Quality Supervisor whose sole job is to ensure staff get additional job training as needed, contact past clients and reschedule them, and monitor the quality of professionalism in the entire business.
A Public Relations system creating friendly relations with the community, vendors and clients through PR campaigns, spreading the good news of your business on all media lines.
If you had each of these functions covered, you'd be affluent and surviving at a much higher level.
This does not mean you require a staff of 30 to do these functions. You simply need all staff to understand the general purpose of the group, be trained as a team-member, keep their quality high, generate word-of-mouth through current clients, and above all, keep in mind that they are part of a group that is beating the odds and making it on its own.
I hope you enjoyed this article and I wish you independence, freedom and prosperity!
Sincerely,
Craig Ferreira, CEO
Survival Strategies Inc.
contact@survivalstrategies.com
http://www.survivalstrategies.com
http://www.survivalstrategies.com/blog
Small Business Independence
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