Seven Must-Haves For Any Local Business Website
How to build a website that maximises your business potential
Setting up a website for your business can be daunting. Building a website that draws in the clients you need can seem intimidating, but by including a few key elements you will instantly improve your web presence. Here are seven crucial building blocks to creating a website that is professional, relevant and social media savvy.
Give your website a blog
The internet is increasingly becoming a social platform. Consumers interact with businesses through blog entries, social networking sites, and by leaving reviews and comments. A good reputation can go worldwide in a very short period of time, but so can bad reviews. One famous example is the United Song', an attempt by American band Maxwell to get the attention of United Airlines after airline staff broke a $3,500 dollar acoustic guitar. It worked. More than 150,000 people watched the song on Youtube on the first day alone, and the airline was forced to apologise.
It is essential for website creators to seize control of the dialogue that surrounds their business. One of the best ways to get positive content out there is to add a regularly updated blog to your website design.
Make sure youhave a newsletter sign-up form
Make a website that has changing content each day by including a newsletter. By creating a site with a newsletter, and a sign-up form, you interact with visitors to your site while gathering the details of potential clients.
Include a link to Google maps
The internet can feel disjointed from the real world, and elderly consumers in particular are keen for reassurance when purchasing online. Make sure you include a link to google maps showing where your business is based offline when you build a website, making it easy for people to find you in the real world.
Do you have a Twitter feed?
Social media is an increasingly powerful tool. When you build a website, use Twitter to give short updates about your business. Follow associates, your customers, and other businesses that could provide potential customers for your venture, and you will soon establish a regular following. Take advantage of this when you design a website by adding a Twitter feed showing your latest tweets.
Thought about a Facebook like' button?
Like Twitter, Facebook is growing ever more popular as a business tool. Add a social plugin for more consumers coming your way.
Include an image gallery
Wondering how to make your own website stand out from the competition? Make sure that when you design a website you think about the aesthetics and include a gallery of relevant images that represent your workplace. This is particularly important if you are making a website for a particularly image conscious industry, such as fashion or media.
Use videos in yourwebsite design
Don't forget images are important, but embedding a video explaining your company is a great tool to use when setting up a website. A vibrant video is far more likely to attract viewers than a block of text.
Seven Must-Haves For Any Local Business Website
By: Jessica M Diaz
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