Seo For Small Business - Where To Start?
I am a small business owner myself so I thought I'd outline two of the best ways
to start using search engine optimisation to benefit your business.Ideally, optimising a website should be discussed and planned during the design and development stage. Yes, that's a perfect world scenario so back in the real world what can you do if you already have a website?
There are still loads of ways that a website can be optimised without spending a small fortune and without reinventing your website. Here are two things that will significantly improve your website, increase web traffic and improve user experience:
Website Audit and SEO Review
A detailed review of your website undertaken by an SEO company will highlight potential problems with structure, navigation, coding, performance etc. This last one, performance, is a hot topic right now as Google is taking into account the speed a website takes to load and factoring this into its search algorithm.
Therefore a faster website will be more user friendly so also more Google friendly.
There are many SEO companies that offer SEO audits and reviews but make sure you choose one that doesn't simply generate an automated report and email it to you.
An SEO should assess your site and provide constructive advice as to what is needed to remedy any issues. You are looking to them for their knowledge, their advice and not simply a list of problems with no solutions.
Keyword Research
It's essential for you to know that the 'key' words you use on your site are the same ones being used by people searching for your product or service. It's also crucial to know the alternative words that a searcher might use to find you.
Professional SEO keyword research will first find the most widely used keywords for your niche, perhaps several hundred words and then place these in hierarchical order.
It's not only important to know the popularity of your keywords but also the level of competition you face too. The competition is basically the number of search results that already have that keyword in their title.
There are other metrics used to determine the 'real' competition level but the end result will be a list of keywords ranked for both popularity and competition.
You now have a list of keywords ready for your website that matches the very words used by people searching for you, your products and your services.
For those marketing with pay per click (PPC) advertising nothing could be more important than keyword choice. Get it right and you get targeted traffic to you website. Get it wrong and you blow your ad budget all too quickly.
It is so difficult to convey the importance of keyword choice in web optimisation but it is the foundation of any website and because of this it is worth investing the time and money in keyword research to truly maximise your website's visibility and marketing potential.
Above I have outlined two SEO processes that you can use to significantly improve the accessibility, visibility and profitability of your website.
Performing these processes will build a strong foundation for your website and enable you to grow your online business from strength to strength.
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