SMS Advertising; The Newborn of Ad world
SMS Advertising; The Newborn of Ad world
SMS Advertising; The Newborn of Ad world
The cell phone revolution has not only changed the way people interact or view the world, it has in fact given way to one of the most effective advertising models. Till a few years back, mobile phone was only seen as a fad, however, the insiders knew that the glitzy gadget is here to stay. More than anything, the advertising industry has seen an all time surge in the response. It is due to the fact that the propensity of an SMS not being read is almost absent. And therefore more and more advertisers rely upon the SMS advertising to reach their audiences. This low cost and result oriented medium of advertising is witnessing a huge surge. It is quite easy to conceptualize and get the campaign going on SMS advertising.
Cross Media Advertising
In addition, SMS advertising also allows cross media advertising since the SMS code is short and easy-to-remember which means that companies can also advertise through radio stations or print media.
Viral Advertising
SMS advertising also paves way for viral advertising. Since SMS advertisements are short they can easily be forwarded among friends and folks. This gives it yet another effective angle.
Moreover, unlike other mediums of advertising, SMS advertising is relatively very fast and has better reach to its audience. Also, the fact that the audience is almost defined and there is no hit and trial method being worked upon, it raises the efficiency manifolds.
Bulk SMS Software
However, the master which is the source of this advertising boom is Bulk SMS Software. Bulk SMS software allows sending a single message to several receivers. It is easy-to-use and comes very cheap on the pocket. Most of the bulk SMS Software is compatible to be used with GSM mobile devices. One can also import the phonebook or group from the phone and send bulk text messages using personal computer to receivers from around the globe. Bulk SMS Software is widely used for job alerts, business advertisements, product promotions etc. Bulk SMS are mainly used for brand building and to maintain a constant presence in the minds of the audience. The model also helps gain instant feedback from the target audience as also to build a better database.
Bulk SMS Provider
A Bulk SMS Provider is a company which provides a gateway to send bulk text messages. Bulk SMS Provider routes the SMS to another SMS gateway through which the message reaches its target audience. Most of the bulk SMS providers facilitate companies with web based account system which allows one to check as to how many SMS are remaining in the account. These accounts are quite same in operation and are easy to work with. Some bulk SMS providers also send the mail or text message to make the customers aware of the messages credited from the account.
It is advisable to check whether one can work with the system and is being able to send bulk SMS to the targeted countries and audience using a particular mobile operator or not. In addition, the network quality of the bulk SMS provider should also be checked before getting on board with the services of any provider.
http://www.articlesbase.com/business-articles/sms-advertising-the-newborn-of-ad-world-2778244.html
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