The voucher code market is now a very competitive one with retailers seeing this as a new way to reach customers as well as maintaining customer loyalty. Discount codes have always been a tool that some retailers have used in order to entice customers to buy but before now there has never been so many offers released. There are a few reasons for this, retailers need to increase sales in a declining market and consumers are demanding discounts to buy.
Retailers still have the ultimate control over whether or not they release promotional codes or coupons but they are being led by a market who are expecting discount codes and offers otherwise they won't buy. The economic crisis that hit the UK last year is still very much being felt by many families so they are reluctant to buy anything not essential unless it is at a good price and feels like a bargain.
Consumers reluctance to spend has resulted in many retailers looking for new ways to promote their business with discount vouchers the main way that many online retailers are increasing their exposure. The move by retailers have caused a change in the way voucher codes are released and the timing of the codes as Danny Wilson from Voucher Alerts explains below.
Many retailers often released discount codes and promotional offers for over the weekend when in fact the weekend sales at many online stores are lower with many sites finding Monday mornings the time when they are most busy possibly because people have access to the internet at work and not at home. This has led many retailers to adapt their voucher code releases to what the customers actually want with more midweek and long term codes being released as well as better product specific deals. Voucher Alerts has certainly found an increase in the number and variety of codes released by retailers and we work closely with them to get not only the greatest exposure for them but also the best deals for our users