Retail Sales Versus Replenishment
Enjoy your job role - get satisfaction from your career
? A lot of people do, equally many people find themselves in roles that they do not enjoy and have no desire to succeed in. Sadly to many retail staff fall into this category. Why is this? In the main because it is not difficult to gain entry into the retail environment, so where do we start to address this issue?Recruitment and training, select the right candidate, only employ people who want to work in this business. Assess their suitability by their enthusiasm and the questions that they ask, if you have any doubt then do not take them on, however pressing the need for staff is. Be clear and firm about who you want to employ and what you will require from them in terms of ability and willingness, leave them in no doubt about your passion for the business. Your store staff will be required to maximise your sales turnover and exceed the expectations of your customer base as a minimum. This will make the difference between success or failure.
There are one hundred and one hats to be worn in operational retail, so many tasks require action daily and all of these tasks have to be balanced, you as the owner/manager cannot allow yourself to be task driven. You must focus on the main priority of selling your products and services number one. Your second area of focus needs to be replenishment and your store standards are an integral part of this. You can't sell fresh air, or not yet anyway! Find the method to make these two essential elements work in harmony. The need to replenish your store is vital but it cannot be at the expense of attending to your customers.
Be a sales person yourself - manage your shop floor and set strong examples, make it clear that any task, be it replenishment or cleaning is left immediately a customer requires attention. Whatever task you have set your store staff to do, ensure they understand that they must prioritise the customer every time. The level of success achieved by the store depends on this.
Tasks have to be organised and managed very carefully in retail business. The store must be clean and well merchandised, paperword, ordering, cash control to name but a few all have to be kept on top of. The list is endless and all of these tasks are important. As the manager your responsibility is to manage in such a way that allows your staff to focus on your customer base, build relationships with them, sell to them and treat them with the respect they deserve.
One final point to think about: In to many retail stores, irrespective of what they are selling, it appears that none of the people working there really want to make a sale. There is no urgency about taking the customers money when they are there to part with it! When a customer is in your store, you should exhaust every possibility to make a sale. Good Luck
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